<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:admin="http://webns.net/mvcb/"
	xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
	xmlns:content="http://purl.org/rss/1.0/modules/content/">

	<channel>

	<title>&#45; CircleID</title>
	<link>https://www.circleid.com/blogs/</link>
	<description>Postings from  on CircleID</description>
	<dc:language>en</dc:language>
	<dc:rights>Copyright 2026, unless where otherwise noted.</dc:rights>
	<dc:date>2026-03-31T21:29:00+00:00</dc:date>

	
	<item>
		<title> Cars.com $850 Million Valuation: Methodology Critique (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20170626_cars_dot_com_850_million_valuation_methodology_critique</guid>
		<link>https://circleid.com/posts20170626_cars_dot_com_850_million_valuation_methodology_critique</link>
		<description><![CDATA[Here is a critical look at a recent online essay about the methodology to estimate the value of the domain name cars.com, which was estimated to be $850 million. Not about estimation of valuation model's parameters' nor whether the estimate is too low or too high. Rather its valuation methodology... The purpose of a valuation is Important. Absolute valuation of any asset is its value when put to its best use. <a href="https://circleid.com/posts20170626_cars_dot_com_850_million_valuation_methodology_critique">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Online Reviews Provide Insights into gTLD Customers' Needs (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20150831_online_reviews_provide_insights_into_gtld_customers_needs</guid>
		<link>https://circleid.com/posts20150831_online_reviews_provide_insights_into_gtld_customers_needs</link>
		<description><![CDATA[There is a high degree of uncertainty when launching a product, and new gTLDs are no exception. However, registries that have introduced them -- or will introduce them in the second round of new gTLDs -- can improve their odds. A key move: go to established domain name forums and check out their specialized sections for new gTLDs. What users say there can help companies refine tactics and strategy. <a href="https://circleid.com/posts20150831_online_reviews_provide_insights_into_gtld_customers_needs">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Do New gTLDs Disrupt .com? (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20150819_do_new_gtlds_disrupt_com</guid>
		<link>https://circleid.com/posts20150819_do_new_gtlds_disrupt_com</link>
		<description><![CDATA[This post examines whether the new gTLDs program is a disruptive innovation to the dominance of .com. I then use the idea of disruptive innovation to explain the relative adoption failure of previous generic Top-Level Domains (gTLDs), such as .biz, .info and .mobi. Harvard Professor Clayton Christensen's theory of disruption explains battles between market entrants and incumbents. Examples of markets transformed by disruptive innovations include classified ads (Craigslist), long-distance calls (Skype), record stores (iTunes), research libraries (Google), encyclopedias (Wikipedia), and taxis (Uber). <a href="https://circleid.com/posts20150819_do_new_gtlds_disrupt_com">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Making Sense of Google's .xyz gTLD Branding (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20150816_making_sense_of_googles_xyz_gtld_branding</guid>
		<link>https://circleid.com/posts20150816_making_sense_of_googles_xyz_gtld_branding</link>
		<description><![CDATA[Google has a newly created parent, a holding company that is now its official owner. Of course, Google will keep using its extremely well-known name for its core search and related businesses. But the company now operates under an entity known as Alphabet -- to give its name with extension, Alphabet.xyz. Here specialists in gTLDs may be scratching their heads. Why .xyz? Why this little-known domain for one of the world's great corporations? <a href="https://circleid.com/posts20150816_making_sense_of_googles_xyz_gtld_branding">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Costly Domain Name Price Comparison Sites (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20150812_costly_domain_name_price_comparison_sites</guid>
		<link>https://circleid.com/posts20150812_costly_domain_name_price_comparison_sites</link>
		<description><![CDATA[Price comparison sites, including those for domain registrations, are supposed to benefit buyers. Do they? Recent theory and practice suggest a friend-and-foe relationship. Comparison sites introduce an entire layer of costs, notably including the sites' marketing costs. <a href="https://circleid.com/posts20150812_costly_domain_name_price_comparison_sites">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Advantages of Crowdinvesting in Financing New gTLDs (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20150526_advantages_of_crowdinvesting_in_financing_new_gtlds</guid>
		<link>https://circleid.com/posts20150526_advantages_of_crowdinvesting_in_financing_new_gtlds</link>
		<description><![CDATA[The second-round new gTLD applicants have a tool they don't even know about: "crowdinvesting." That's when a venture sidesteps banks and venture capitalists and instead raises money by selling shares directly to the public. Usually this is done over the Internet, and often enough the investors can hope for a financial return that's far better than what banks and stocks offer. <a href="https://circleid.com/posts20150526_advantages_of_crowdinvesting_in_financing_new_gtlds">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Curbing Cyber- and Typosquatting (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20150515_curbing_cyber_and_typosquatting</guid>
		<link>https://circleid.com/posts20150515_curbing_cyber_and_typosquatting</link>
		<description><![CDATA[We need a tax. You don't hear that too often. But right now a tax is the weapon needed by the domain name community. We face way too many cyber- and typosquatters. To drive them back, let's tax parked and unused domain names. Done right -- sized properly and phased in -- the tax will make it much harder for speculators to turn a profit while they keep domains sitting idle or parked. <a href="https://circleid.com/posts20150515_curbing_cyber_and_typosquatting">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Unmet Fundamental Requisites for a Successful gTLDs Program (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20150507_unmet_fundamental_requisites_for_a_successful_gtlds_program</guid>
		<link>https://circleid.com/posts20150507_unmet_fundamental_requisites_for_a_successful_gtlds_program</link>
		<description><![CDATA[New pioneering ideas are not always welcomed or requested by consumers... Henry Ford didn't wait until people wanted a mass-market car. Citibank didn't wait until they wanted ATMs, and Jeff Bezos didn't wait until they decided to shop on their computers. But the three innovators did more than follow a vision. Before they made their respective leaps, they pondered what people did want. They asked themselves some hard questions. <a href="https://circleid.com/posts20150507_unmet_fundamental_requisites_for_a_successful_gtlds_program">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Competition for Monopoly gTLDs (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20150429_competition_for_monopoly_gtlds</guid>
		<link>https://circleid.com/posts20150429_competition_for_monopoly_gtlds</link>
		<description><![CDATA[The essay examines some of the new domain name managers' unjustifiable obsession with owning monopoly gTLDs when they should devote more energy and thought to making domain names more value adding. For the last three decades, the discourse regarding competitive advantage has focused on the need to rely on rare/unique resources and capabilities. However, more recently, the focus has shifted to the imperatives of efficient utilization of nonunique resources... <a href="https://circleid.com/posts20150429_competition_for_monopoly_gtlds">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Metrics for New gTLDs Performance (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20150421_metrics_for_new_gtlds_performance</guid>
		<link>https://circleid.com/posts20150421_metrics_for_new_gtlds_performance</link>
		<description><![CDATA[The essay describes six groups of gTLD performance indicators: (1) the presence of a secondary market; (2) uses of second-level domain names; (3) the identity of the owners of parked and not-in-use domain names; (4) domain name renewals; (5) the market size of the supporting complementary assets; and (6) the character of the person in charge of a given registry. A time-trend of these indicators would convey any price inefficiencies and bubbles, and the health of the industry. <a href="https://circleid.com/posts20150421_metrics_for_new_gtlds_performance">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Framing New gTLDs' Marketing Message (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20150415_framing_new_gtlds_marketing_message</guid>
		<link>https://circleid.com/posts20150415_framing_new_gtlds_marketing_message</link>
		<description><![CDATA[In an earlier essay, I outlined a focused, cooperative marketing strategy that would be a first step for marketing new gTLDs. After that first initiative, gTLD registries' marketing strategy must focus on the complementarities between .com, and new neutral (such as .global and .web) and branding and labeling gTLDs. The legacy domains and the newcomers can work together nicely. If we don't realize this, all Internet users will lose out. <a href="https://circleid.com/posts20150415_framing_new_gtlds_marketing_message">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> We Need a Focused, Cooperative Strategy for Marketing New gTLDs (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20150410_we_need_a_focused_cooperative_strategy_for_marketing_new_gtlds</guid>
		<link>https://circleid.com/posts20150410_we_need_a_focused_cooperative_strategy_for_marketing_new_gtlds</link>
		<description><![CDATA[This essay discusses recent findings on the difficulty of overcoming decision bias, and it argues that this factor, when combined with a diverse and fragmented demand for new gTLDs, makes a focused marketing strategy crucial to the success of the program. In addition, success requires cooperation among registries and resellers when it comes to sales and marketing. Impulse buying aside, a product's sales are driven by the product's utility... <a href="https://circleid.com/posts20150410_we_need_a_focused_cooperative_strategy_for_marketing_new_gtlds">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> No Easy Solutions to TLD Branding and Labeling (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20150318_no_easy_solutions_to_tld_branding_and_labeling</guid>
		<link>https://circleid.com/posts20150318_no_easy_solutions_to_tld_branding_and_labeling</link>
		<description><![CDATA[The introduction of unlimited numbers of new generic Top-Level Domains (gTLDs) has increased customer and company confusion about the role of brand names and their product labels, as noted in an earlier post. This essay outlines the various possible scenarios for coupling TLD branding and labeling, and it explains why duplicating the benefits of branding under.com may be difficult. <a href="https://circleid.com/posts20150318_no_easy_solutions_to_tld_branding_and_labeling">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Don't Confuse Brand and Category-Label New gTLDs (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20150311_dont_confuse_brand_and_category_label_new_gtlds</guid>
		<link>https://circleid.com/posts20150311_dont_confuse_brand_and_category_label_new_gtlds</link>
		<description><![CDATA[The domain name industry gets brand and label confused. A brand sums up what makes a company unique to its customers. A label tells what category a company goes in; it sums up what the product has in common with other products of that type. Sedan and SUV are category labels; Volvo is a brand, one that means safety to customers. Similarly Tesla Motors has its distinctive "Tesla" brand, but it introduces products to its users as "electric vehicles." <a href="https://circleid.com/posts20150311_dont_confuse_brand_and_category_label_new_gtlds">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Choose a gTLD for Love or for Added Value? (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts201502303_choose_a_gtld_for_love_or_for_added_value</guid>
		<link>https://circleid.com/posts201502303_choose_a_gtld_for_love_or_for_added_value</link>
		<description><![CDATA[The decision to bid for a new gTLD can be driven by reason or by love. Either the applicant practices strategic and financial valuation, or the applicant falls for an idea implicit in the gTLD. The second group had better be very lucky or have some motivation besides profit. They enjoy little chance of economic viability. Worse, they follow up their poor initial selection with similar bad calls about their marketing message. <a href="https://circleid.com/posts201502303_choose_a_gtld_for_love_or_for_added_value">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	

	</channel>
</rss>