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	<title>&#45; CircleID</title>
	<link>https://www.circleid.com/blogs/</link>
	<description>Postings from  on CircleID</description>
	<dc:language>en</dc:language>
	<dc:rights>Copyright 2026, unless where otherwise noted.</dc:rights>
	<dc:date>2026-04-30T19:14:00+00:00</dc:date>

	
	<item>
		<title> What to Know About an ICANN Compliance Audit, and How to Handle One if You Are Selected? (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20150407_what_to_know_about_an_icann_compliance_audit</guid>
		<link>https://circleid.com/posts20150407_what_to_know_about_an_icann_compliance_audit</link>
		<description><![CDATA[Now that new gTLD registries have been operating for more than a year, a few registries have already experienced going through an audit and a few more are now receiving notifications that they are next in line. For all, the process of going through an ICANN audit is a first. Once you receive the Request for Information (RFI), you will have 15 days to respond, or seek an extension of time. Extensions may be available on a case by case basis. <a href="https://circleid.com/posts20150407_what_to_know_about_an_icann_compliance_audit">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
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	<item>
		<title> Does gTLD Registration Volume Measure Success? (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20140623_does_gtld_registration_volume_measure_success</guid>
		<link>https://circleid.com/posts20140623_does_gtld_registration_volume_measure_success</link>
		<description><![CDATA[For some time, the measure of success of a TLD was volume of registrations, or strictly speaking, Domains Under Management (DUMs). Who better than .com to validate the truth of that metric? More recently, this same metric has been applied to new gTLDs, especially those who achieve volume quickly, by whatever means necessary. These gTLDs are fawned over, written about, and effectively set up as the standard for other gTLDs to aspire to. But I'd like to challenge that notion. <a href="https://circleid.com/posts20140623_does_gtld_registration_volume_measure_success">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
	</item>
	
	<item>
		<title> The NameSentry Report: Benchmarking Abuse Levels in the Domain Name Industry (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20130730_namesentry_report_on_abuse_levels_in_domain_name_industry</guid>
		<link>https://circleid.com/posts20130730_namesentry_report_on_abuse_levels_in_domain_name_industry</link>
		<description><![CDATA[On July 10th Architelos released the first NameSentry Report, benchmarking abuse levels in the domain name industry. For some time now, a debate has raged about the potential impact of new gTLDs on Internet safety and security, namely abusive registrations such as phishing, spam, malware, and so on. However, without benchmarking the current state, how can we realistically evaluate if new gTLDs have made any measureable difference in the level of abuse? <a href="https://circleid.com/posts20130730_namesentry_report_on_abuse_levels_in_domain_name_industry">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
	</item>
	
	<item>
		<title> A Navigation Aid or a Brand TLD? (Part 2 of 2) (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20121120_a_navigation_aid_or_a_brand_tld_part_2_of_2</guid>
		<link>https://circleid.com/posts20121120_a_navigation_aid_or_a_brand_tld_part_2_of_2</link>
		<description><![CDATA[So what are the characteristics of a "Brand TLD"? Please note that by "Brand TLD", I do not mean gTLDs applied for by brands. I mean TLDs whose registrants tend to use them as their primary site and identity. They have either created themselves as, or have become a brand in the eyes of their registrants. These TLDs tend to be in the minority. <a href="https://circleid.com/posts20121120_a_navigation_aid_or_a_brand_tld_part_2_of_2">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
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	<item>
		<title> A Navigation Aid or a Brand TLD? (Part 1 of 2) (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20121116_a_navigation_aid_or_a_brand_tld_part_1_of_2</guid>
		<link>https://circleid.com/posts20121116_a_navigation_aid_or_a_brand_tld_part_1_of_2</link>
		<description><![CDATA[Every TLD has domain name registrants who use their domain name either as their primary site, the basis of their online identity, or as a navigational aid to direct traffic to other sites. The dominant purpose determines the long-term financial wellbeing of the registry. The choice to use a domain as a simple pointer to another site versus creating a branded identity online does not just happen. It is almost always the direct result of the registry's own efforts and focus. How does the registry define their customer? <a href="https://circleid.com/posts20121116_a_navigation_aid_or_a_brand_tld_part_1_of_2">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
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	<item>
		<title> gTLDs Opponents Create the Very Confusion They Decry (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20111212_gtlds_opponents_create_the_very_confusion_they_decry</guid>
		<link>https://circleid.com/posts20111212_gtlds_opponents_create_the_very_confusion_they_decry</link>
		<description><![CDATA[It's ironic and amusing that while a few well-connected opponents of the new gTLD program were testifying before the U.S. Senate committee, I was asked to help educate top executives of one of the largest global ad agencies and their major clients on the brand marketing and advertising implications of the program. It was clear from the start that virtually all these high-powered executives knew about the program they had learned from the eleventh hour negative campaign. <a href="https://circleid.com/posts20111212_gtlds_opponents_create_the_very_confusion_they_decry">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
	</item>
	
	<item>
		<title> The Association of National Advertisers Blinders on New TLDs (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/poststhe_association_of_national_advertisers_ana_blinders_on_new_tlds</guid>
		<link>https://circleid.com/poststhe_association_of_national_advertisers_ana_blinders_on_new_tlds</link>
		<description><![CDATA[I read with interest the piece by the Chairman of the Association of National Advertisers (ANA), Garry Elliot, in Advertising Age, which was partly prompted by my commentary in the same publication describing why new generic Top-Level Domains (gTLDs) could be an opportunity for some brands. He says: "From all I've seen, no matter how one tries to justify ICANN's process or the benefits it speculates will occur, it is simply impossible to defend the economics of the ICANN proposal. That is the Achilles' heel of this entire exercise. To paraphrase an old saying, 'It's the economics, stupid.'" <a href="https://circleid.com/poststhe_association_of_national_advertisers_ana_blinders_on_new_tlds">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Outsourcing and Registry Operations Present Challenges to New TLD Applicants (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20110627_outsourcing_registry_operations_challenges_to_new_tld_applicants</guid>
		<link>https://circleid.com/posts20110627_outsourcing_registry_operations_challenges_to_new_tld_applicants</link>
		<description><![CDATA[After ICANN announced in Singapore approval of the new Top-Level Domain (TLD) program, we heard many prospective applicants say they would start asking registry infrastructure providers to break down their costs into registration and resolution components. The last few TLD launches have shown that although you can achieve some respectable registration volumes for new TLDs, chances are it will take some time for content to be associated with the domain names, and hence, resolutions to pick up. <a href="https://circleid.com/posts20110627_outsourcing_registry_operations_challenges_to_new_tld_applicants">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Given Comprehensive TLD Applicant Guidebook, How Ready Are Applicants? Notes from the Field - Part 1 (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/postsgiven_comprehensive_tld_applicant_guidebook_how_ready_are_applicants</guid>
		<link>https://circleid.com/postsgiven_comprehensive_tld_applicant_guidebook_how_ready_are_applicants</link>
		<description><![CDATA[One of the benefits of being a third party (i.e., no financial interest in new Top-Level Domains (TLDs) or applying for any) and independent (i.e., self financed and non-exclusive) is that we at Architelos have the natural incentive, not to mention a survival imperative, to try to gain a broad and deep perspective on the market. While no one can accurately predict the future, I'd like to suggest where I think this market is headed and why. These thoughts are based on our observations over the last six months in hopes that both prospective TLD applicants and service providers will benefit. <a href="https://circleid.com/postsgiven_comprehensive_tld_applicant_guidebook_how_ready_are_applicants">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
	</item>
	
	<item>
		<title> New gTLDs: Will Application Developers Be Ready In Time to Secure User Confidence? (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/postsnew_gtlds_will_application_developers_be_ready</guid>
		<link>https://circleid.com/postsnew_gtlds_will_application_developers_be_ready</link>
		<description><![CDATA[Last week I pointed out a potential problem with the user experience, if, as envisioned, a large number of new generic Top-Level Domains (gTLDs) are added to the root at the same time. The problem I was referring to has nothing to do with the new gTLDs themselves. Rather, it's about the lack of any updated procedures and communication campaigns to application and software vendors. The objective would be to alert them in time and equip them to swiftly update their programs... <a href="https://circleid.com/postsnew_gtlds_will_application_developers_be_ready">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
	</item>
	
	<item>
		<title> The User Experience with New TLDs: How to Avoid the Junk Mail File or 'User Unknown' (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20110525_user_experience_with_new_tlds_how_to_avoid_junk_mail_file</guid>
		<link>https://circleid.com/posts20110525_user_experience_with_new_tlds_how_to_avoid_junk_mail_file</link>
		<description><![CDATA[As new Top-Level Domains (TLDs) are launched, the industry mustn't overlook the customer experience. A key question is this: Will the software applications we all use, recognize the new TLDs and know what to do with them in a timely fashion? Think email and even form-fill applications. I speak from experience here. In 2006 when we launched the .MOBI TLD, there were arguably only a handful of .MOBI email addresses in existence. To my dismay, I found that often emails sent only from my .MOBI account were not being received at the other end... <a href="https://circleid.com/posts20110525_user_experience_with_new_tlds_how_to_avoid_junk_mail_file">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
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	<item>
		<title> Facebook.com/Brand vs. a New TLD: What's a Brand to Do? (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/postsfacebook_brand_vs_a_new_tld_whats_a_brand_to_do</guid>
		<link>https://circleid.com/postsfacebook_brand_vs_a_new_tld_whats_a_brand_to_do</link>
		<description><![CDATA[Last week I published an article in Ad Age that the editors titled "Should your company jump on the dot-brand bandwagon?" I received several emails and LinkedIn requests from advertising and PR agencies as well as brand managers. One of the questions I received had to do with my opinion on whether brands that are currently promoting themselves via Facebook, e.g., "Find us on Facebook.com/brand," should consider the new Top-Level Domains (TLDs). <a href="https://circleid.com/postsfacebook_brand_vs_a_new_tld_whats_a_brand_to_do">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
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	<item>
		<title> Top 3 New Requirements to the TLD Evaluation Criteria and What They Mean for Applicants (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20110425_top_3_new_requirements_to_the_tld_evaluation_criteria</guid>
		<link>https://circleid.com/posts20110425_top_3_new_requirements_to_the_tld_evaluation_criteria</link>
		<description><![CDATA[Three sections of the redlined version of the Draft Evaluation Criteria for new Top-Level Domains (TLDs) caught my attention. It seems ICANN wants to ensure it has information to not only evaluate and score responses, but to conduct a post-launch analysis of the program's success in terms of expanded competition, consumer choice and trust. That additional information means more work by both the applicant and for ICANN. But it's a good move because pre-launch preparation and thought staves off mishaps and misfortunes later. <a href="https://circleid.com/posts20110425_top_3_new_requirements_to_the_tld_evaluation_criteria">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Everything You Should Know About a TLD Business Case, But Didn't Know to Ask (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/postseverything_you_should_know_about_a_tld_business_case_but_didnt_know_to_ask</guid>
		<link>https://circleid.com/postseverything_you_should_know_about_a_tld_business_case_but_didnt_know_to_ask</link>
		<description><![CDATA[Applying for a new Top-Level Domain (TLD) is an expensive and lengthy process, costing an estimated $500K for application and various legal and professional services. Central to the application is the business case. Even though ICANN requires an albeit simple version, most applicants must have a credible business case, especially if they need to secure internal approval, or more importantly attract and secure outside investment. Given the truth to the maxim "if you fail to plan, you plan to fail," some closer scrutiny of your business plan will pay dividends in the long-term... <a href="https://circleid.com/postseverything_you_should_know_about_a_tld_business_case_but_didnt_know_to_ask">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
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	<item>
		<title> The Three Lessons We Can Learn from gTLDs' Past (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20101123_the_three_lessons_we_can_learn_from_gtlds_past</guid>
		<link>https://circleid.com/posts20101123_the_three_lessons_we_can_learn_from_gtlds_past</link>
		<description><![CDATA[History is a great teacher, we are told. So, on the cusp of an explosion in new top-level domains, what can we learn from the two previous expansions of the Internet's naming space? And what are the pitfalls to avoid? Let's just assume the fundamental and obvious lessons of realistic expectations, a solid business plan and prudent resource management, and instead focus on the little talked about but still critical lessons that will separate the winners and the losers in this race. But first - a caveat! <a href="https://circleid.com/posts20101123_the_three_lessons_we_can_learn_from_gtlds_past">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
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