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	<title>&#45; CircleID</title>
	<link>https://www.circleid.com/blogs/</link>
	<description>Postings from  on CircleID</description>
	<dc:language>en</dc:language>
	<dc:rights>Copyright 2026, unless where otherwise noted.</dc:rights>
	<dc:date>2026-03-31T21:29:00+00:00</dc:date>

	
	<item>
		<title> Securing Digital Brand Borders in a Fragmented World (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/postssecuring-digital-brand-borders-in-a-fragmented-world</guid>
		<link>https://circleid.com/postssecuring-digital-brand-borders-in-a-fragmented-world</link>
		<description><![CDATA[GlobalBlock's expansion into China and Germany signals a shift from reactive brand protection to centralized prevention, as firms seek scalable, cost efficient defences against proliferating AI driven domain abuse worldwide amid a fragmented digital landscape. <a href="https://circleid.com/postssecuring-digital-brand-borders-in-a-fragmented-world">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> It's Time for ICANN to Release a Preliminary Applicant Guidebook (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20210809-its-time-for-icann-to-release-a-preliminary-applicant-guidebook</guid>
		<link>https://circleid.com/posts20210809-its-time-for-icann-to-release-a-preliminary-applicant-guidebook</link>
		<description><![CDATA[At ICANN's recent virtual meeting, I was fortunate enough to join a panel facilitated by the Brand Registry Group (BRG), an association of organisations promoting the use of brand top-level domains, where we discussed the release of the next round of the generic top-level domain (gTLD) program. The fact that I was participating in a discussion like this is hardly news, as I've been commenting on the policy discussions and debating its role in the digital landscape for years. <a href="https://circleid.com/posts20210809-its-time-for-icann-to-release-a-preliminary-applicant-guidebook">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> New gTLD Round 2 Update – Where Are We Really At? (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20210317-new-gtld-round-2-update-where-are-we-really-at</guid>
		<link>https://circleid.com/posts20210317-new-gtld-round-2-update-where-are-we-really-at</link>
		<description><![CDATA[Many industry onlookers and potential future applicants may be aware of the significant step the New gTLD Round 2 Program took recently when ICANN's policy body, the GNSO Council, unanimously approved the recommendations put forward in the final report from the community-led Subsequent Procedures Working Group and sent it to the ICANN Board for approval. <a href="https://circleid.com/posts20210317-new-gtld-round-2-update-where-are-we-really-at">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> New TLD Applications: What's the Status of the Next Round? (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20190715_new_tld_applications_whats_the_status_of_the_next_round</guid>
		<link>https://circleid.com/posts20190715_new_tld_applications_whats_the_status_of_the_next_round</link>
		<description><![CDATA[For many industry participants, the timing around opening the next round of new Top-Level Domain applications has been frustrating, to say the least. However, with the recent ICANN Marrakech meeting now complete, we thought it timely to provide an update for those who may be interested to apply in the next round or for those merely following the journey. <a href="https://circleid.com/posts20190715_new_tld_applications_whats_the_status_of_the_next_round">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Enough's Enough: It's Time to Set a Deadline for the Next New gTLD Application Window (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20190306_its_time_to_set_a_deadline_for_the_next_new_gtld_application</guid>
		<link>https://circleid.com/posts20190306_its_time_to_set_a_deadline_for_the_next_new_gtld_application</link>
		<description><![CDATA[The ICANN community is currently in full congratulatory mode because the team responsible for the delivery of the Phase 1 Final Report of the Expedited Policy Development Process on gTLD Registry Data (EPDP) has managed to do so in a record-breaking seven months. The GNSO Council approved the Final Report in a special meeting on 4 March 2019, and the report will now be sent to the ICANN Board for consideration and hopefully adoption. <a href="https://circleid.com/posts20190306_its_time_to_set_a_deadline_for_the_next_new_gtld_application">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Not Another Yearly Recap: What 2018 Tells Us About .brand Domains (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20190114_not_another_yearly_recap_what_2018_tells_us_about_brand_domains</guid>
		<link>https://circleid.com/posts20190114_not_another_yearly_recap_what_2018_tells_us_about_brand_domains</link>
		<description><![CDATA[It's that special time again! Time to unwind, spend time with loved ones -- and to reflect on another 12 months of progress across the .brand movement. Over the last few years, we've used this end of year assessment and our efforts with MakeWay.World to show you how the industry is being embraced globally -- through a range of examples, statistics and predictions about how the year ahead will be our best ever. <a href="https://circleid.com/posts20190114_not_another_yearly_recap_what_2018_tells_us_about_brand_domains">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Why Has ICANN Cut Subsequent TLD Round Preparations From Its Budget? (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20180308_why_has_icann_cut_subsequent_round_preparations_from_its_budget</guid>
		<link>https://circleid.com/posts20180308_why_has_icann_cut_subsequent_round_preparations_from_its_budget</link>
		<description><![CDATA[As we approach another ICANN meeting and another opportunity for our community to come together to discuss, collaborate and work, there is naturally a flurry of activity as stakeholders push for a spot on the agenda for their key areas of interest. And in the midst of current discussions, particularly around important topics like GDPR, it's easy for other vital conversations to be missed. <a href="https://circleid.com/posts20180308_why_has_icann_cut_subsequent_round_preparations_from_its_budget">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> The Top 10 .Brand Moments of 2017 (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20171219_the_top_10_brand_moments_of_2017</guid>
		<link>https://circleid.com/posts20171219_the_top_10_brand_moments_of_2017</link>
		<description><![CDATA[Each year in December, I sit down and take a moment to reflect on how the .brands space has progressed in the previous 12 months. Most folks will understand that starting a movement to create the next evolution of the internet with 'digital superbrands' was a little slow at first. Slowly but surely, that has started to change and especially in 2016, it really felt like people were starting to 'get it' -- both in terms of brands themselves, and the media and consumers. <a href="https://circleid.com/posts20171219_the_top_10_brand_moments_of_2017">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Will October Be Our Biggest Month Yet for .brand TLDs? (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20171009_will_october_be_our_biggest_month_yet_for_brands_tlds</guid>
		<link>https://circleid.com/posts20171009_will_october_be_our_biggest_month_yet_for_brands_tlds</link>
		<description><![CDATA[I'll admit I tend to get evangelical when I'm talking about .brands. To me and the team at Neustar, every development in this space is exciting and significant and we're always eager to share the latest news and insights. But you don't have to be a .brands nut to see that the last few weeks have shown some serious signs of momentum. And it makes me wonder, with everything that's developed in just the last week or two, could we be set for October to be the biggest month in .brands we've ever seen? <a href="https://circleid.com/posts20171009_will_october_be_our_biggest_month_yet_for_brands_tlds">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Amazon Web Services Targets Startups and Creators With .aws (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20171002_amazon_web_services_targets_startups_and_creators_with_dot_aws</guid>
		<link>https://circleid.com/posts20171002_amazon_web_services_targets_startups_and_creators_with_dot_aws</link>
		<description><![CDATA[It will come as no surprise to those who've read my blogs that I get pretty excited about seeing .brand domains launch. At Neustar we're all in on promoting .brand usage in any industry, from all around the world and as such, we're always watching closely for any signs of new domains on the horizon, trawling for case studies or any hint of new activity. So imagine my surprise when a brilliant .brand example jumped out in front of me at JFK airport. <a href="https://circleid.com/posts20171002_amazon_web_services_targets_startups_and_creators_with_dot_aws">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Mid-Year .brands Review: 2017 Off to a Brilliant Start (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20170718_mid_year_brands_review_2017_off_to_a_brilliant_start</guid>
		<link>https://circleid.com/posts20170718_mid_year_brands_review_2017_off_to_a_brilliant_start</link>
		<description><![CDATA[If you've read my blogs in the past, you'll know that I'm really passionate about the benefits that .brands can deliver to organizations and their customers. We are now half way through 2017 which provides us with an opportunity to have a good hard look at the data and reflect on the last six months in the .brands space. Here is the punchline -- it's pretty damn impressive, and for a variety of reasons. <a href="https://circleid.com/posts20170718_mid_year_brands_review_2017_off_to_a_brilliant_start">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Why This Domain Expert Has Stopped Talking About Domain Names (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20170530_why_this_domain_expert_has_stopped_talking_about_domain_names</guid>
		<link>https://circleid.com/posts20170530_why_this_domain_expert_has_stopped_talking_about_domain_names</link>
		<description><![CDATA[I'm lucky enough to spend my working life helping some of the world's largest brands drive their .brand TLD projects. The excitement and the challenges of this space stem largely from the fact that this is a new innovation; and when you're working with something truly groundbreaking, naturally there's an element of "learning as you go." And I'm not afraid to admit, sometimes we get things wrong. <a href="https://circleid.com/posts20170530_why_this_domain_expert_has_stopped_talking_about_domain_names">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> How Should I Present .Brand Domains in Advertising? (Part 2) (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20170509_how_should_i_present_dot_brand_domains_in_advertising_part_2</guid>
		<link>https://circleid.com/posts20170509_how_should_i_present_dot_brand_domains_in_advertising_part_2</link>
		<description><![CDATA[Part 2: How do I choose the right option for my brand? In my previous article, I discussed the question of how to represent .brand domains in advertising. As you can imagine, it's a balancing act -- stimulating awareness of the domain, creating the desired customer behavior of the future using .brands, whilst ensuring that we are considerate to the fact that .brands are yet to hit mainstream awareness. Sounds simple right? <a href="https://circleid.com/posts20170509_how_should_i_present_dot_brand_domains_in_advertising_part_2">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> How Should I Present .Brand Domains in Advertising? (Part 1) (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20170418_how_should_i_present_dot_brand_domains_in_advertising</guid>
		<link>https://circleid.com/posts20170418_how_should_i_present_dot_brand_domains_in_advertising</link>
		<description><![CDATA[Do consumers still get confused when they see a URL without a .com (or other traditional extension)? Probably -- but I don't think anyone really knows the answer to that from a global perspective. What I do know, however, is that it's important for those of us in the new TLD industry to help our brand customers ensure that we're providing audiences with the best possible chance to identify new domains as legitimate web addresses. <a href="https://circleid.com/posts20170418_how_should_i_present_dot_brand_domains_in_advertising">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
	</item>
	
	<item>
		<title> Could a Vanity URL Strategy with Your .Brand Be the Key to Supercharging Your SEO? (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/posts20170222_could_vanity_url_strategy_with_dot_brand_be_key_for_seo</guid>
		<link>https://circleid.com/posts20170222_could_vanity_url_strategy_with_dot_brand_be_key_for_seo</link>
		<description><![CDATA[I feel incredibly lucky to work every day with some of the biggest, most recognised and most innovative organisations from around the world on developing strategies for their .brand TLDs. In this capacity, I also have the privilege to meet some of the most knowledgeable and forward-thinking experts in branding, digital marketing, web development and technology, to name a few. One such person is the brilliantly talented Matt Dorville. <a href="https://circleid.com/posts20170222_could_vanity_url_strategy_with_dot_brand_be_key_for_seo">More...</a>]]></description>
		<dc:date>2026-03-31T14:29:00-07:00</dc:date>
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