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	<title>&#45; CircleID</title>
	<link>https://www.circleid.com/blogs/</link>
	<description>Postings from  on CircleID</description>
	<dc:language>en</dc:language>
	<dc:rights>Copyright 2026, unless where otherwise noted.</dc:rights>
	<dc:date>2026-04-30T19:14:00+00:00</dc:date>

	
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		<title> Creating, Protecting and Defending Brand Equity - Part 3 (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/postscreating_protecting_and_defending_brand_equity_part_3</guid>
		<link>https://circleid.com/postscreating_protecting_and_defending_brand_equity_part_3</link>
		<description><![CDATA[In the final of my three-part post series about how to protect your trademark against misuse, I will focus on proactive searching and policing and the benefits these can provide to brand owners. ... Proactive searching and policing of your brand is a prudent step in making sure your name is protectable. This is an advisable first step in naming a product or service. <a href="https://circleid.com/postscreating_protecting_and_defending_brand_equity_part_3">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
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		<title> Creating, Protecting and Defending Brand Equity - Part 2 (Featured Blog)</title>
		<guid isPermaLink="true">https://circleid.com/postscreating_protecting_and_defending_brand_equity_part_2</guid>
		<link>https://circleid.com/postscreating_protecting_and_defending_brand_equity_part_2</link>
		<description><![CDATA[In the second of three posts about how brand owners can protect their trademarks from misuse, I will focus on two concepts: the role of "use" and registration in protecting your brand, and domain names -- specifically acquisition and protection. Internet domain names have emerged as a major battleground for brand promotion and protection. While it is easier than ever to register and promote your name on the internet, it is also easier for others to trade on another brand's equity. <a href="https://circleid.com/postscreating_protecting_and_defending_brand_equity_part_2">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
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		<title> Creating, Protecting and Defending Brand Equity - Part 1 (Featured Blog)</title>
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		<link>https://circleid.com/postscreating_protecting_and_defending_brand_equity_part_1</link>
		<description><![CDATA[Trademark laws exist around the world to facilitate the use, registration and protection of your brand. With the incredible growth of the internet and the surge in global commerce it has helped produce, the importance of having a recognizable name has grown. In tandem, the risk of infringement, the threat of someone else trading on or benefiting from someone else's brand equity, has also grown. While it is easier than ever to create a global brand, the challenges involved in protecting the equity it creates have increased. <a href="https://circleid.com/postscreating_protecting_and_defending_brand_equity_part_1">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
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		<title> Tips to Protect Your Brand in the New Domain Name Marketplace (Featured Blog)</title>
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		<link>https://circleid.com/posts20100204_tips_to_protect_your_brand_in_the_new_domain_name_marketplace</link>
		<description><![CDATA[Over time, people have grown accustomed to most Web site addresses ending in .com, .edu or .gov. Yet a proposed expansion of the generic top-level domain (gTLD) space by the Internet Corporation for Assigned Names and Numbers (ICANN) will change the way we look at domain names forever... For businesses, this change means that protecting their trademarks and searching for and watching gTLDs will become increasingly complex. <a href="https://circleid.com/posts20100204_tips_to_protect_your_brand_in_the_new_domain_name_marketplace">More...</a>]]></description>
		<dc:date>2026-04-30T12:14:00-07:00</dc:date>
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