Marketers and advertisers across the world pay close attention to Super Bowl ads, for good reason. At a cost of up to $5 million for a 30-second spot, Super Bowl ads represent the world's biggest stage for high-reach, large-impact marketing. The best practices seen on Sunday will set the standard across the industry and influence marketing behavior around the world. The call to action used in any Super Bowl spot can make or break the investment. more
Jules (Julius Genakowski) may soon have a stark choice: should U.S. wireless prices go up or down? Jules talks a good game about wanting more competition and the evidence is overwhelming that going from 6 to 4 majors resulted in higher prices. Merrill Lynch a while back calculated margins went up $billions each year because of the consolidation. You can hire an economist to say almost anything, and two at the University of Chicago happily stretched the truth on this in the past. But the evidence both academic and common sense is clear. more
Is it time for the IETF to give up? Martin Geddes makes a case that it is, in fact, time for the IETF to "fade out." The case he lays out is compelling -- first, the IETF is not really an engineering organization. There is a lot of running after "success modes," but very little consideration of failure modes and how they can and should be guarded against. Second, the IETF "the IETF takes on problems for which it lacks an ontological and epistemological framework to resolve." In essence, in Martin's view, the IETF is not about engineering, and hasn't ever really been. more
United Against Nuclear Iran (UANI) is an advocacy group that, among other things, tries to isolate Iran by pressuring businesses and organizations to stop doing business with Iran. This week they turned their attention to ICANN and RIPE to try to cut off Internet access to Iranian organizations. Regardless of one's opinion about the wisdom of isolating Iran (and opinions are far from uniform), this effort was a bad idea in an impressive number of both technical and political ways. more
I am pleased to see that several companies are starting to recognize that building zero carbon data centers is a more sustainable direction rather than focusing on energy efficiency (i.e. PUE). As China, India and the rest of the developing world starts to deploy data centers, GHG emissions will continue to increase in portion to the number of data centers regardless of the PUE. But building zero carbon data centers powered only by renewable energy means that as the world deploys many more hundreds of data centers, GHG emissions will remain virtually unaltered and close to zero. more
The DKIM standard has been out for two years now, and we're starting to see some adoption by large mail systems, but there's still a lot of misunderstanding about what DKIM does and doesn't do... Any a mail system can add a signatures to the messages it handles, and spammers can sign their mail, too. A DKIM signature contains, stripped down to its basics, the domain of the signer and a checksum of the message. more
Cloud or dedicated? That's the question companies face each time they need new storage space or resources -- is it better to build local or host off site? Both tech segments are performing strongly, with the global data center blade server market to reach more than $15 billion by 2019 at a compound annual growth rate of 10.25 percent and cloud computing sitting on a $16 billion market that's only trending up thanks to increased public and hybrid adoption. In other words, it's virtual war: Who wins the battle? more
Delegation from the European Standardization Organizations (ESOs) - CEN, CENELEC and ETSI - met with Neelie Kroes, the Vice-President of the European Commission responsible for the Digital Agenda, in Brussels yesterday (2 April 2014) discussing how to maximize the positive contribution that standards can make to enhancing internet security and protecting personal data, in order to support the successful implementation of the EU Cybersecurity Strategy. more
Internet Corporation for Assigned Names and Numbers (ICANN) has been holding a public comment period on the second draft of the new generic Top-Level Domains (gTLD) handbook. This period was due to close yesterday. Prior to yesterday afternoon there was a healthy number of comments, but in the past 24 hours a significant number of new comments have been submitted... more
The Canadian government released a statement saying "Facebook committed serious contraventions of Canadian privacy laws and failed to take responsibility for protecting the personal information of Canadians." more
There is no network security technology more ubiquitous than the firewall. With nearly three decades of deployment history and a growing myriad of corporate and industrial compliance policies mandating its use, no matter how irrelevant you may think a firewall is in preventing today's spectrum of cyber threats, any breached corporation found without the technology can expect to be hung, drawn, and quartered by both shareholders and industry experts alike. more
The Affirmation gladdens me. The Affirmation worries me. The Affirmation makes me wonder what is next. I am of course referring to the Affirmation of Commitments between the United States Department of Commerce (DoC) and ICANN. In the respect that the US is loosening its grip on ICANN a little, this is a good thing. Symbolically, of course it is gigantic... more
ICANN realized during the Mexico City public meeting that its draft proposals for new generic Top-Level Domains (gTLDs) did not take sufficient account of the trademark problems that might arise if the new top level domains become havens for cybersquatters. ICANN sensibly asked the trademark and brand owners to propose rules and procedures that might address these problems... more
Some think IPv6 with its myriad addresses will accelerate the evolution of a hyperconnected world. But could a world where everything and everybody is sensed, monitored, located, to augment our quasi real-time interaction with the world outside our little selves, lead to total dependency, if not to gradual stupidity of the human race? Not surprisingly, a favourite topic for (late night) Internet Conference bar discussions... more
Doug Isenberg notes in a recent CircleID essay that two records in domain name disputes were broken in 2017, namely number of cybersquatting claims (3,036 in 2016, 3,073 in 2017) and number of domain names implicated (5354 in 2016, 6370 in 2017). Fairly consistently from year to year, approximately twenty percent of filings are terminated (withdrawn): whether by settlement or nolo contendere we don't know. (All of these statistics come from the World Intellectual Property Organization (WIPO). more