Marketers far and wide have piled onto the non-fungible token (NFT) craze. To some great success and fanfare, NFTs are being used to promote and monetize media, goods, and services in almost every segment. Media, Fashion, Entertainment, Sports, Gaming, Art, Beverage, Consumer Goods, Financial, and even Enterprise Software companies are getting into the mix. This brief review examines why, how, and where marketers are using NFTs, how NFTs are being abused and gives high-level advice to marketers and brand protection professionals.
Last April, Elon Musk tweeted that Starlink "should be fully mobile later this year, so you can move it anywhere or use it on an RV or truck in motion." It is good to know that mobility with a standard dish is in the works, but it's not yet available. David Lang had been able to connect his Starlink terminal about fifteen miles from his home in Simi Valley, California, but when he brought it to my place in Carpinteria, California, about forty-three miles away and in a different coverage cell, it failed to connect.
zoomready is open-source shareware I wrote to measure the suitability of an internet connection for teleconferencing. As you can see above, Starlink had an average zoomready rating of 2.66 out of a possible 3.0 over the four measured days. The problem is NOT bandwidth, which has fluctuated but stayed above the minimums needed for good teleconferencing. The problems are failures (most of them short), latency, and jitter.
Sandvine gathers data from the 160 largest fixed and wireless ISPs on the planet to understand Internet usage trends. The statistics discussed below come from the Sandvine January 2022 Global Internet Phenomena Report. Sandvine identifies several current industry trends...
I bet that nobody believed in 1992 that thirty years later, we'd still be discussing the state of the transition to IPv6! In 1992 we were discussing what to do about the forthcoming address crunch in IPv4, and having come to terms with the inevitable prospect that the silicon industry was going to outpace the capacity of the IPv4 address pool in a couple of years, we needed to do something quickly
One of the central goals of a brand protection program is detecting infringing third-party activity that falls outside the firewall - that is, external to a brand owner's portfolio of official core and tactical domains. Brand threats occur across a range of internet channels, but domain name abuse is one of the most significant areas for concern, both in terms of the visibility and potential for confusion of branded domain names by potential customers, and the enforcement options available. For this reason, domain monitoring is considered a core component of a brand protection service.
The Internet Corporation for Assigned Names and Numbers (ICANN) is a not-for-profit corporation, which essentially functions as a governing body for the Internet and brings together representatives from government, civil society, academia, the private sector, and the technical community. Despite its importance in crafting policies related to world wide web development, a significant portion of digital rights lawyers underestimates ICANN’s regulatory role in contrast to one of the national governments.
Imagine that you run an organization out of a building. Imagine that the landlord comes one day and says, "Oh I didn't know you are a resident of country X or dealing with anybody from country X. I have to close this place down right now." And then you are done. You don't have an organization anymore. This very scenario happens on the Internet.
When we first heard of the possibility of broadband from low-orbit satellites, there was a lot of speculation that the technology could bring affordable broadband to the masses around the globe. The latest announcement from Starlink shows that affordable broadband is probably not coming in the immediate future. Starlink announced a premium tier of service with a $500 monthly fee for 150-500 Mbps.
The last few decades have not been a story of unqualified success for European technology enterprises. The European industrial giants of the old telephone world, such as the former stalwarts Alcatel, Siemens, Philips, Ericsson and Nokia, have found it extraordinarily difficult to translate their former dominant positions in the telco world into the Internet world. To be brutally frank, none of the current generations of major players in the digital environment are European.