Who Is Driving Buzz and Engagement With NFTs?

Marketers far and wide have piled onto the non-fungible token (NFT) craze. To some great success and fanfare, NFTs are being used to promote and monetize media, goods, and services in almost every segment. Media, Fashion, Entertainment, Sports, Gaming, Art, Beverage, Consumer Goods, Financial, and even Enterprise Software companies are getting into the mix. This brief review examines why, how, and where marketers are using NFTs, how NFTs are being abused and gives high-level advice to marketers and brand protection professionals. more

Protecting Your Brand in the New World of NFTs

Months ago, while watching a Saturday Night Live skit about non-fungible tokens (NFT) featuring a parody of Janet Yellen speaking to a high school economics class, I realized what an NFT is and how they work. What they represent, how they are minted, and how their value is exchanged became clear while watching Pete Davidson in a boy wonder unitard rap about the latest crypto-phenomena. It was only later that I realized that NFTs have plenty of practical applications. more

Cybersecurity Tech Accord: 98% of Registrar Whois Requests Unrequited

When a brand goes so far as to ask a domain name registrar for Whois (the registration contact details) of a potentially abusive domain name, there's likely a lot at stake. Most often, the request is prompted by consumer safety concerns, such as the risk to consumers posed by a malicious site. Other times, the demand has a simple goal: to have a dialog with the registrant about the use of trademarks or other intellectual property in order to avoid extreme action. more

Notorious Markets, Scams and Implications for Brands

On January 14, 2021, the Office of the United States Trade Representative (USTR) released its 2020 Review of Notorious Markets for Counterfeiting and Piracy (the Notorious Markets List, or NML). This publication enumerates online and physical markets that have been reported to engage in trademark, counterfeiting, and copyright infringement at scale. For the first time, the NML documents show how internet platforms play a part in bringing illicit goods into the US. more

Digital in 2021 – Five Predictions for Brand Protection

While smartphones were an integral part of our lives before 2020, now, as a result of the changes associated with COVID, our mobile devices are virtually "super-glued" to our hands. The worldwide pandemic has heavily influenced our lives. Based on our past experiences with digital brand protection and the trends we're currently seeing, we've made five predictions regarding the future of internet usage in 2021. more

COVID-19: Business and Brand Protection Response

With the COVID-19 health crisis evolving so quickly, it's hard to predict the extent of the long-term impact on business and the economy. While every business sector is facing different considerations, it's safe to say all are handling challenges from supply chain interruptions, rapid shifts to remote work, and massive changes in consumer spending and communication habits. more

ICANN67 Round-Up

This past meeting of the Internet Corporation for Assigned Names and Numbers (ICANN), ICANN67, was intended to be held in person in Cancun, Mexico, but was actually the first meeting to be held entirely online and virtually. It was a well-managed affair with fewer sessions than the in-person meetings and less opportunity for the community to convene and meet as individuals. The last-minute change from an in-person to a virtual meeting impacted ICANN's ability to provide translation services for the full set of UN-supported languages, Arabic, Chinese, English, French, Russian, and Spanish. more

Consistency, Urgency, and Transparency Needed for Registrant Data Requests

As we reported in our Post-GDPR Compliance Rate retrospective in January 2020, registrar compliance rates in response to verified requests for redacted registrant information using the Appdetex WHOIS Requestor System was 25 percent. Our most recent report shows the compliance rate has increased to 27 percent, based upon a total of 243 requests for redacted WHOIS information sent to 68 registrars over the period starting January 1, 2020, through February 24, 2020. more

The Digital Decade – A Look Ahead

As 2019 wrapped up, we took some time to reflect on some of the most impactful digital developments of the past decade and how they helped change our digital lives, including: the rise of mobile and tablet usage; the importance of mobile apps; the explosion of social media and online gaming; cloud computing; domain names, brand protection and the impact of GDP. Now that we've passed the New Year, it's time to look forward. more

The Digital Decade – A Look Back

With 2019 coming to a close, we're not just saying goodbye to the past 365 days, we're also saying goodbye to an entire decade. As we bid farewell to the 2010s, we're taking this opportunity to look back and reflect on the digital decade as well as consider what the future might have in store for us all. The past ten years were a whirlwind of change, with new advances in technology exploding onto the market at a faster pace than ever before. more

Fake Apps Are a Real Problem

In the short ten years that they've been around, mobile apps have grown to become a staple of modern digital life. With more than five million apps currently available for download in the major app stores, and with over 2,000 new apps being uploaded every day, mobile apps are big business. Fifty-eight percent of shoppers consistently browse e-commerce apps and 49% of all website traffic now comes directly from mobile app users. All this browsing directly translates into spending. more

More Privacy for Domain Registrants – Heightened Risk for Internet Users

A recent exchange on CircleID highlighted a critical need for data to inform the debate on the impact of ICANN's post-GDPR WHOIS policy that resulted in the redaction of domain name registrant contact data. A bit of background: in my original post, I made the point that domain name abuse had increased post-GDPR. A reader who works with a registrar (according to his bio) commented: "Can you back up that statement with data? Our abuse desk has actually seen a reduction in abuse complaints." more

Domain Enforcement in a Post-GDPR World

The implementation of the General Data Protection Regulation (GDPR), and ICANN's conservative temporary policy, which favors privacy and limits registrar liability, has made domain enforcement against cybersquatters, cyber criminals and infringement more difficult, expensive and slow. With heightened concerns over privacy following high-profile breaches of consumer data and its subsequent illicit use and distribution, there is no question that consumer data protection practices would come under scrutiny. more

Business Email Compromised (BEC) Scams Explode Under the GDPR Implementation

Business email compromised (BEC) attacks targeting American companies are exploding, with an increase of over 476% in incidents between Q4 2017 and Q4 2018. Up as well is email fraud with companies experiencing an increase of over 226%. These highly targeted attacks use social engineering to identify specific company employees, usually in the finance department and then convince these employees to wire large sums of money to third-party banking accounts owned by the attackers. more

Is the New Top-Level Domains “Technical Issue” a Harbinger of Future gTLD Issues?

Does the "technical issue" announced today in ICANN's TLD Application System (TAS) and the subsequent extension of the submission deadline call into question the stability and integrity of the new gTLD program? This development underscores the notion that ICANN could consider a more metered and staged approach to the introduction of gTLDs... more

WIPO Provides New Top-Level Domain Resources for Rights Holders

Courtesy of Brian Beckham from the WIPO Arbitration and Mediation Center in Geneva, here are a few important links with information that may be helpful for rights holders with ICANN's New gTLD program now launched and accepting applications more

ICANN’s Internet Users Representatives Decry New Top-Level Domain Implementation

Surprisingly, and adding to the rapidly growing field of objections to ICANN's proposed expansion of the domain naming system, the group that represents individual Internet users in the ICANN community, the ICANN At-Large Advisory Committee, posted their advice on new Generic Top-Level Domains (gTLDs). more

Smart Phishing for Smartphones

A common security prediction for 2010 is the continued rise of malware and phishing attacks on mobile phones. The MarkMonitor Security Operations Center recently detected an interesting twist on this theme involving a popular smartphone and the latest smart technologies used by cybercriminals. In this case, instead of compromising a smartphone to steal its information, cybercriminals used phishing techniques to clone smartphones. more