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DNS: The Proven, Eco-Friendly Alternative to Blockchain and NFTs

As the world races towards digital transformation, the technologies we choose will have a lasting impact on our planet. Blockchain, NFTs, and other crypto assets have garnered much attention for their ability to securely and immutably store records. However, the environmental cost of maintaining these technologies is often overlooked. The energy consumption required to sustain blockchains, particularly those using Proof of Work (PoW), is enormous...

The Evolution of DNS: Adapting to the Changing Internet Landscape

The DNS is a crucial part of today's Internet. With the fracturing of the network's address space as a byproduct of IPv4 address run down and the protracted IPv6 transition the Internet's name space is now the defining attribute of the Internet that makes it one network. However, the DNS is not a rigid and unchanging technology. It has changed considerably over the lifetime of the Internet and here I'd like to look at what's changed and what's remained the same.

Embracing On-Chain Domains for a Safer Internet

From the humble beginnings of ARPANET to the birth of the internet as we know it today, domain registrars have been the silent architects of our online activity. Now, as we stand on the cusp of the Web3 revolution, domains are set to undergo yet another profound transformation. Internet innovations have given us a remarkable ability to connect, but now we are bouncing against the limits of this paradigm.

How to Protect Your Brand in Web3

In 2014, computer scientist Gavin Wood coined the term "Web 3.0." The phrase, which has now been shortened to "Web3", refers to the third generation of the internet that's designed to be truly decentralised and free from a central authority. Web3 has the potential to add real-world value for businesses by creating additional avenues to reach consumers. However, owing to its less regulated nature, brands also have the potential to be taken advantage of both by users and by the providers in the space.

The Short History of the Internet: From ARPANET to the Metaverse

Last Saturday marked the 53rd anniversary of the Internet. While the vast majority of its five billion users have been online for less than a decade, the Internet was taken into use on October 29th, 1969, when two computers connected to the ARPANET exchanged a message. Although the Internet has been around for a while, it remained below most people's radar until the late 1990s when the dot com boom started.

The Ever-Evolving Problem of DNS Abuse

For several years, many within ICANN circles have raised concerns about the escalating nature of domain name system (DNS) abuse. While some strides were made toward a safer DNS, new data - this time from a comprehensive study of DNS abuse by the European Union - demonstrates that abuse remains a frustratingly obstinate problem that requires urgent attention. We've seen some registries and registrars testing innovative industry-led initiatives in an effort to address the issues.

Web3 - What Brand Protection Pros Need to Know

Avivah Litan, the storied Gartner analyst, laid it down succinctly for insiders in her blog two and one-half years ago. She said, "Web 3.0 will transform us from Web 2.0's monetization via surveillance capitalism and advertising to monetization built directly into the protocol that is equally available to any connected user." Translated, that means we'll control our destiny by owning and managing our credentials for logging into systems, content, financial resources, and, importantly, our data. And, we are told, blockchain technology will enable all that.

The Russian Anti-Satellite Demonstration – a Month Later

On November 15, Russia demonstrated its ability to destroy an orbiting satellite, Cosmo 1408, by hitting it with a direct-ascent rocket. In an earlier post, I noted the anti-satellite demonstration and speculated on why Russia may have done it and why the Chinese had not condemned it. In this post, I’ll look at the evolution of the resulting debris cloud and say more about the possible motivation.

The Term Web3 Has Been Seized by the Crypto Market: An Internet Governance Perspective

In late 2021, the term Web3 began to increasingly appear in mainstream media outlets. This does not refer, however, to a sudden increase in interest in the Semantic Web as defined by Tim Berners-Lee, but rather to something entirely different. Enthusiasts of cryptocurrencies and nonfungible tokens (NFTs) seized this term and changed its meaning to reflect a supposed new stage of the Web, running on top of blockchains and having decentralization as its core value. To summarize the narrative being spun, the first generation of the Web afforded independence to the owners of websites, but this did not extend to the average user...

Protecting Your Brand in the New World of NFTs

Months ago, while watching a Saturday Night Live skit about non-fungible tokens (NFT) featuring a parody of Janet Yellen speaking to a high school economics class, I realized what an NFT is and how they work. What they represent, how they are minted, and how their value is exchanged became clear while watching Pete Davidson in a boy wonder unitard rap about the latest crypto-phenomena. It was only later that I realized that NFTs have plenty of practical applications.

The Dark Side of Decentralized Domain Names

Decentralization is exciting. Headline-grabbing, even. After all, in a world where frustration levels are sky-high and rising, it should not come as a shock that many individuals are willing to embrace what we might call "anti-system solutions." Decentralized solutions, in our case, which come with the ambitious promise of providing everything their centralized counterpart can provide but without centralized points of failure and regulations. In our previous article, we enumerated several advantages associated with decentralized domain names.

The Bright Side of Decentralized Domain Names

With solution providers such as Unstoppable Domains or Handshake, and blockchain technology-friendly browsers, such as Brave, that are more than happy to assist on the implementation front, decentralized alternatives to the traditional Domain Name System has been receiving more and more attention lately. Centralized vs. decentralized... what will it be?

Psst! Do You Know Anyone Developing Blockchain Applications?

The International Trademark Association's Blockchain Subcommittee is interested in meeting companies working on Blockchain applications related to intellectual property. The Blockchain Subcommittee's mission is to explore the use of blockchain technology in trademark prosecution, maintenance, protection, and practice, including the opportunities and threats to the value of trademarks, brands, and consumer trust in emerging blockchain technologies.

Where Is Net Neutrality When We Need It?

Just in the last two weeks, two stories in the United States hit the press that highlight behavior from ISPs that would have likely have violated the Net Neutrality rules that were killed by Ajit Pai's FCC. The big ISPs have been surprisingly quiet and have not loudly violated those rules, even though they are no longer in effect. The industry speculation is that the big ISPs are treading lightly because they don't want to trigger a regulatory overreaction should there be a change of party in the administration or Congress.

There Is No Artificial Intelligence

It seems like most new technology today comes with a lot of hype. Just a few years ago, the press was full of predictions that we'd be awash with Internet of Thing sensors that would transform the way we live. We've heard similar claims for technologies like virtual reality, blockchain, and self-driving cars. I've written a lot about the massive hype surrounding 5G -- in my way of measuring things, there isn't any 5G in the world yet, but the cellular carriers are loudly proclaiming its everywhere.

News Briefs

Unstoppable Domains Receives ICANN Accreditation, Plans to Integrate Blockchain with Traditional Domain Services

Web3 Domain Seller, Unstoppable, Enters .com Namespace

China’s Central Bank Allows Some Commercial Lenders to Start Running Trials of Its Digital Currency

Facebook Announces Global Digital Currency, Financial Infrastructure Built on Blockchain Technology

A New Project Called Handshake Wants to Decentralize DNS, Says It’s Unlike Previous Attempts

Internet Outfits Including Facebook, Telegram and Signal Are Rolling Out New Cryptocurrencies

Cryptominers Infected 10x More Organizations Than Ransomware in 2018

DNS Inventor Impressed With Innovative Effort Behind .LUXE TLD to Integrate DNS With Blockchain

Enterprise Networks Are Being Impacted by Unwanted and Unidentified Cryptomining Activity

Hackers Use Tesla’s Amazon Cloud Account to Mine Cryptocurrency

U.S. Lawmakers Moving to Consider New Rules Imposing Stricter Federal Oversight on Cryptocurrencies

A Brooklyn Bitcoin Mining Operation is Causing Interference to T-Mobile’s Broadband Network

UK’s Government Websites Infected by Cryptocurrency Mining Malware

IDC Predicts Blockchain Spending in the Middle East and Africa to More than Double in 2018

Cryptocurrency Mining Attacks for the First Time Detected on Industrial Control Systems

Thailand has Become the World’s Leading Hotspot for Cryptocurrency Mining Malware

China Stepping Up Cryptocurrency Crackdown

Hackers Hijack DNS Server for Cyrptocurrency Wallet BlackWallet, Over $400K Stolen From Users

Kodak Announces a Blockchain Platform Initiative for Image Rights Management

Banking Industry Evaluating Security Benefits of Blockchain to Send Encrypted Information

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