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Designing for RealTimeML

The steepening trajectory towards event-driven and real-time API architecture is imminent. This means incorporating event-based APIs into a technology strategy and leveraging existing API legacy systems that may have incurred a fair amount of technical debt, especially for historically progressive organizations. more

Minding Your IP Address Reputation

Network operators rely on guidance from IP address experts because not all IP addresses used on the Internet are the same. The "reputation" of email senders is especially important because some are malicious users of the system. But identifying "senders" based on their email addresses or the individual IP address of a user presents issues that are unnecessarily complex. more

How the Verified Mark Certificate (VMC) Makes the Mailbox Safer

Nowadays, with increasing digitalization and internet usage, email is a central communication tool. This holds true even despite the high popularity of instant messaging apps and social media. Email remains the favorite means of business communication worldwide, both in B2B and B2C. In 2019, 293.6 billion emails were sent and received. By 2025, this number will grow even more. It is predicted that we will send and receive 376.4 billion emails per day. In this scenario, implementing security features for email communications has become absolutely essential. more

Normalize inflated iOS 15 Email Open Rates with Unsupervised ML

Happy Holidays. In September 2021, Apple rolled out iOS 15. For high volume email senders, Apple Mail now essentially tracks every email sent as an "open." Seemingly if you are a campaign engineer, high volume sender or ESP, this change can radically affect 25% - 45% of your email subscriber base, across both B2B, B2C or D2C. Inside your email analytics platform, you should see the specific percentage of Apple Mail users in your database, thus a significant rate of change ( delta) regarding inflated "open rates." more

RealTimeML:  Email Send Time Optimization for Supply Chain Bottlenecks

Look for this trio of email-related organizations MessageGears, Validity, Vidi-Emi, to become trailblazers in the RealTimeML Email landscape. This article will examine the nascent concept of utilizing RealTimeML to optimize for open rates and ultimately engagement rates by using a SendTime Email Optimization model. The model will infer RealTimeML predictions for optimal engagement rates, which provides enormous value throughout your current supply chain. Additionally, we will share ongoing time trials to serve the model efficiently. more

JD Falk – a Decade Afterwards

I can still hear it. ‘Hee hee’. That’s good. We all have unique laughs, but few are distinctive. Fewer yet belly the true nature of the human being issuing them. British insult comedian Jimmy Carr has one such laugh, a tri-tone ‘dah dah DUH,’ rising on the third expulsion. It has a bell-like quality, ringing, embodying the deft touch that Don Rickles had of insulting while loving, something Carr has mastered. It lets you know that despite him having just said something shocking and horrid, he is laughing with, never at, reassuring the target, ‘all is well.’ more

RealTimeML Email Recommendation Engine Part V: Sentiment Analysis

In our continuing series on RealTime machine learning recommendations for email, we will discuss the importance of Sentiment Analysis in RealTime for Email. The initial feedback we've received from the field to develop a Sentiment Analysis model has been extraordinary. We initially want to dissect why we feel this model is essential, determine the components needed to serve real-time machine learning recommendations for higher engagement rates before the campaign send, and tailoring sentiment to the types of emails companies send. more

MailChimp Not Quite Ready for PrimeTimeML

With perhaps the most coveted valuation in the Email Industry at close to $10B, MailChimp is considered the most forward-thinking ESP on the planet boasting 12M customers, with outstanding brand recognition and an incredible leadership suite. But when it comes to installing RealTimeML, it's lollygagging mainly because it has not justified the actual value to productionalize RealTimeML across its client base. And also, because it is a challenge to execute! more

Real-Time Email Recommendation Engine Part IV: Image Optimization

Before we dive into optimizing predictive analytics for images using #RealTimeML, at our neighborhood Email Service Provider, there are a few people we need to acknowledge. First, we would like to recognize the Stanford Digital Economy Lab and its managing director Christie Ko. Christie reached out to us to potentially write articles for them, and we talked about several topics in the world of Machine learning (ML). She found our blog here on CircleID and ... more

How Does the Acceptance of All Domain Names in Open-Source Software Look in 2021?

A recent study carried out by Governance Primer on behalf of the Universal Acceptance Steering Group (UASG) identified trends in the acceptance of all domain names in software hosted at Github, the largest open-source repository globally. This research builds on top of previous efforts aimed at identifying the underlying issues that result in problems when different applications need to handle Internationalized Domain Names (IDNs) and new gTLDs, particularly when it comes to email addresses. more

Email Recommendation System-Abstract: Deployment Considerations (Part III)

Perhaps, one of the most thrilling moments of any machine learning project for a data science team is learning that they get to deploy the model in a production environment. However, this can be a daunting task or a simplified one, if all the tools are readily available. Machine-learning (ML) models "require" deployment to a production environment to deliver optimal business value, and the reality is that most models never make it to production. more

Email Recommendation Engine for ESPs – Text Length Optimization (Part II)

Popular email editors today have no way to optimize for text length. An email marketer may attempt to build her content but has no idea whether that content is optimized related to word count for a specific industry/client. As it relates only to text length, does the email have too many or too few words. Currently, there is no built-in predictive model to inform her. Well, until now. Last month we described an evolutionary real-time data-driven process for email campaign builders to have at their disposal. more

Vendor Selection Matters in the Domain Registrar Ecosystem

Domain name abuse is one of the most dangerous and under-regulated issues in digital business security today. Many of the largest companies in the world still lack basic domain security protocols, making them prime targets for bad actors. An attack on a domain can lead to the redirection of a company's website, domain spoofing, domain and domain name system (DNS) hijacking attacks, phishing attacks, network breaches, and business email compromise (BEC). more

Rumblings for an In-Session Recommendation Engine at Email Service Providers (Part I)

Email Campaign builders (marketers) are flying blind. I know ESPs are genuinely timely about rolling out new products for their marketers, but there is a colossal gap in adopting data science and MLops into the email campaign building workflow.  Even MailChimp does not seem to have the answer just yet, and half-baked attempts over the years to optimize the subject line haven't been inspiring. more

Universal Acceptance – Making the Internet Work for Everyone

Back in 2014, to foster innovation and to better the choice in domain names, ICANN introduced new generic top-level domains through its New gTLD Program. It was a monumental move that enabled businesses, individuals, and communities across the globe to mark their presence on the Internet. Allowing users to be present digitally in their chosen language (non-ASCII characters and scripts) gave opportunities to local businesses, civil societies, and governments to better serve their communities. more

News Briefs

Google Reports 18 Million Daily COVID-19 Related Malware, Phishing Emails Per Day

281 Arrested Worldwide by US Federal Authorities in Connection With Business Email Compromise Scheme

Phishing Attacks Targeting Executives Now Top Cybersecurity Insurance Claims, Says AIG

Phishers Increasingly Targeting SaaS and Webmail Services, APWG Reports

Gmail Is Blocking 100 Million More Spam Messages Every Day With AI, Says Google

Former ICANN Security VP Joins CAUCE Board of Directors

Criminals Using New Phishing Techniques to Hide from Victims and Investigators, Reports APWG

Strange Email Used to Inform Marriott Customers About the Massive Data Breach

Most Government Domains in the US Have Adopted Email Authentication Program to Prevent Fake Emails

Google Launcheds Advanced Protection Program for “High-Risk” Users

Cyberattack on UK Parliament Halts Email Access

Bell Canada Discloses Loss of 1.9 Million Email Addresses to Hacker, Says No Relation to WannaCry

Study Finds $9.8B Opportunity In Universal Acceptance of All New Generic and Internationalized TLDs

Encrypted Email Sign Ups Have Doubled Since Trump Victory, Says PortonMail

NIST Publishes Guide for DNS-Based Email Security, Draft Open for Public Comments

DNC Emails Hacked Using Fake Gmail Login Forms

Massive Cyberattack Aimed at Flooding .Gov Email Inboxes With Subscription Requests

Nearly 1 Million IP Addresses Used by Attackers on a Single Target

Corporate Email Phishing Scams Result in $3.1B Loss, Near 1300% Increase in 18 Months

IPv6 Will Change the Face of Email Filtering, Says Report

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