Global Marketing Leader, Digital Brand Services, CSC
Joined on March 25, 2021
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About |
Sue Watts is the global marketing leader of CSC’s Digital Brand Services division; her priorities are to position the growing set of solutions in the market with messaging that articulates the benefits to clients and conveys the importance of CSC’s leadership within the industries it serves.
Prior to joining CSC in 2019, Sue held various senior marketing positions in the construction, chemical, software, and media sectors. For over twenty years, Sue has been a leader in marketing & communications with a strong focus on analytics and driving results, with proven success at driving business growth via cross-functional teams, influencing C-level executives, and working in a matrix team environment. She is passionate about enabling an organization to identify and communicate its unique value and engaging employees in delivering that value to the right audience.
Except where otherwise noted, all postings by Sue Watts on CircleID are licensed under a Creative Commons License.
In CSC's recent insight paper, we address the trend that many business leaders today don't realize the extent to which their modern enterprise -- and its millions of digital assets -- rely on. It's a vast domain ecosystem that needs to be protected from online threats. Often, to better understand this need for domain security, we need to understand how critical and interconnected domains are within a business. more
Domain names give your intellectual property visibility, as well as provide function for your company's infrastructure. Vital domain names are simply too important to be left exposed. To protect them, you can add extra layers of security to your digital brand with easy, secure, server-level protection in addition to multi-level locks that combat domain name system (DNS) hijacking and protect against unauthorized changes and deletions to your critical domain names. more
Companies today manage hundreds or even thousands of domain names that support their organization, their visitors from different countries, and their brands and trademarks. They register misspelling of their names as a defensive strategy to protect their brand from online fraud, or from losing traffic to simple user typos. more
In today's digital age, securing your website and ensuring your users' safety has never been more critical. Secure sockets layer (SSL) certificates are the go-to solution for securing websites by encrypting the data transmitted between web servers and browsers. Historically, SSL digital certificates could be valid for years, after which they had to be renewed or replaced. more
Last month, the U.S. National Cybersecurity Strategy was launched, providing a new roadmap for stronger collaboration between those operating within the digital ecosystem. The strategy calls on software makers and American industry to take far greater responsibility to assure that their systems cannot be hacked while accelerating efforts by the Federal Bureau of Investigation and the Defense Department to disrupt the activities of hackers and ransomware groups around the world. more
Brand impersonation happens much more often than people realize. In CSC's latest Domain Security Report, we found that 75% of domains for the Global 2000 that contained more than six characters from the brand names were not actually owned by the brands themselves. The intent of these fake domain registrations is to leverage the trust placed on the targeted brands to launch phishing attacks, other forms of digital brand abuse, or IP infringement... more
Domain name abuse is one of the most dangerous and under-regulated issues in digital business security today. An attack on a web domain can lead to the redirection of a company's website, domain spoofing, phishing attacks, network breaches, and business email compromise (BEC). Domains used as a company's online world are part of an organization's external attack surface and need to be continuously monitored for cybercrime attacks and fraud. more
Over the last two years, we've all faced supply shortages on items we previously never thought could be in short supply. Most recently, the baby formula and semiconductor markets were hit. Before that, supply chain attacks on Colonial Pipeline and JBS Foods showed us that an attack on one company through a singular point of compromise has the potential to disrupt an entire network of connected companies, products, partners, vendors, and customers. more
Domain security is a critical component to help mitigate cyberattacks in the early stages - your first line of defense in your organization's Zero Trust model. According to the Cybersecurity and Infrastructure Security Agency (CISA), most cyberattacks - including ransomware and business email compromise (BEC) - begin with phishing. Although losses due to ransomware now exceed billions annually, most ransomware protection and response measures don't adequately address phishing risks in the early stages of an attack because they don't include domain security measures to protect against the most common phishing attacks. more
In the 2021 Domain Security Report, we analyzed the trend of domain security adoption with respect to the type of domain registrar used, and found that 57% of Global 2000 organizations use consumer-grade registrars with limited protection against domain and DNS hijacking, distributed denial of service (DDoS), man-in-the-middle attacks (MitM), or DNS cache poisoning. On average, the adoption of domain security controls is two times higher for enterprise-class registrars than for those using consumer-grade registrars. more
According to the Cybersecurity and Infrastructure Security Agency (CISA), most cyberattacks, including ransomware and business email compromise, begin with phishing. Although losses due to ransomware now exceed billions annually, most ransomware protection and response measures don't protect against the most common phishing attacks. Established research shows that phishing attacks most commonly occur from a maliciously registered, confusingly similar domain name, a compromised or hijacked legitimate domain name, or via email header spoofing. more
With cybercrime on the rise, companies in 2021 have experienced increased ransomware attacks, business email compromise (BEC), phishing attacks, supply chain attacks, and online brand and trademark abuse. While domain cyber risk is rising, the level of action being taken by Forbes Global 2000 companies to improve their domain security posture has remained unchanged, leaving these companies exposed to even more risk. The risk of not addressing your domain security can be catastrophic. more
Managing the risk of third parties has become a compliance focus for many large organizations. Companies even work with third-party service providers and external vendors just to manage this risk. The recent SolarWinds attack escalates the critical need for chief compliance officers to collaborate with their business counterparts to identify and mitigate potentially unknown threats that lie within third-party supply chains. Yet how can companies manage this risk when it's not if but when you're attacked? more
Domain name abuse is one of the most dangerous and under-regulated issues in digital business security today. Many of the largest companies in the world still lack basic domain security protocols, making them prime targets for bad actors. An attack on a domain can lead to the redirection of a company's website, domain spoofing, domain and domain name system (DNS) hijacking attacks, phishing attacks, network breaches, and business email compromise (BEC). more
Domain names, domain name systems (DNS), and digital certificates are fundamental components of the most important applications that enable your company to conduct business - including your website, email, voice-over IP, and more. However, these vital applications are being attacked with an increasingly high level of sophistication and severity. more