The Ghosts of Deletions Future – December 2018 Versus December 2019

In the absence of data on renewals and deletions which are yet to happen, it can be enlightening to compare the domain names from the zone files of a year ago to the domain names in the current zones. The first group is the legacy gTLDs. The "Retained" domain names are those still in the December 2019 zone files. The "Deleted" domain names are those which are no longer in the current zones. Some of the retained domain names may have been reregistered, but these are not renewals charts. more

.APP gTLD Signs of Life Web Usage Survey

When a new TLD goes into General Availability or Land Rush, the first few days are filled with registrations that reflect how the market perceives the TLD. Registrants may register domain names to develop or for speculative purposes. Others register to protect their brand. The first major web usage survey for a new TLD is generally a Signs of Life survey where the early stages of development can be detected. These surveys were based on the May 19th, 2018 .APP zone file. more

Anatomy of a Domain Name Land Rush

The launch of a new or repurposed Top-Level Domain (TLD) is always surrounded with speculative activity. Some domainers will register domains in the new TLD with hopes of getting rich quick. Others will do so because the same domain in .com is worth a lot of money. And then there are the developers who see the prospect of building a carefully branded website in the new TLD. And with all those proposed new generic Top-Level Domains (gTLDs), this cycle will be repeated. But what does a Domain Name Land Rush look like? more

Brand Protection Domain Registrations: There Are More Than You Think

One of the major problems for brand owners is protecting the brand in new TLDs. Most new Top-Level Domain (TLD) registries will depend on brand protection registrations for a major part of their registration volume and some may become almost completely dependent on these registrations if the new TLD fails to capture the public's imagination. Short of comparing the registrant data for each individual domain, there is no 100% accurate method of measuring the level of brand protection registrations in a TLD. more