Registered Trademark Holders Now Eligible to Submit Applications for Three New
Top-Level Domains

Public Interest Registry—the not-for-profit operator of the .org domain—today launched the first registration phase, known as the Sunrise Period, for its three new Internationalized Domain Names (IDNs). Qualified domain trademark holders can now submit applications for each of these three new domains which translate to “organisation” or “institution” in non-Latin-based scripts—one in Devanagari (.?????), one in Cyrillic (.???), and one in simplified Chinese (.??). Registration will open to all interested parties beginning May 27.

By allowing organisations to brand their website addresses in localized scripts, Public Interest Registry is providing opportunities for organisations to better communicate their mission, activities and accomplishments to audiences who speak and write in these widely used scripts. These new domains further demonstrate Public Interest Registry’s commitment to helping organisations maximize their audience reach on a global scale.

“The launch of these international domain names allows us to continue expanding upon our ongoing mission of making the Internet a global, accessible place for organisations worldwide,” said Brian Cute, CEO of Public Interest Registry. “Now more than ever, organisations will have the opportunity to heighten communication with native users of Devanagari, Cyrillic and Chinese scripts, all while advancing their missions and causes.”

Currently, there are approximately:

• 143.5 million people in Russia using Russian Cyrillic as the official alphabet for their national language
• 497 million people speaking Hindi as a first language and 120 million as a second language.
• 1.4 billion people speaking and writing in some form of Chinese.

In recent years, Public Interest Registry has emerged at the forefront of support for use of alternative scripts, having worked closely with standards-setting bodies and members of the engineering community to create and launch a number of alternative scripts for second-level names associated with .org. To date, the registrar supports 11 IDNs available for user adoption with .org in languages that include Danish, German, Hungarian, Polish, Spanish and Swedish, among others.

For more information about Public Interest Registry or for the full list of registrars offering the new IDNs, please visit www.pir.org.