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The 2015 infographic reflects some of the intriguing highlights of the new gTLD industry. The data analyzed within the infographic is based on the following:
• Revenues are based on the average retail price over four registrars (101domain, eNom, GoDaddy and United Domains) at the end of December 2015. In the case where a TLD was unavailable at all four registrars, one or more alternative registrars were used for the average price
• Top five TLDs launched in 2015 are based on TLDs entering into General Availability after January 1st and based on volume, not revenues
• For greater insight, the TLDs have been separated into four quartiles or ‘tiers’ with tier 1 being the top 25% and tier 4 being the bottom 25%.
• The top ten based on projected yearly revenues based on daily registration volumes
• New Top Level Domains (TLDs) contained in the dataset reflect open TLDs and exclude single registrants such as brands
• Initial registration upswings have been eliminated with TLDs in the dataset to be in General Availability for at least 60 days
• Free or significantly low registration pricing must have had a renewal period otherwise, it has been excluded from the analysis as sufficient renewal data to form meaningful outcomes is not yet available
• Registry revenues do not include premium name sales as dependable revenues are not available
• Operational losses are based on TLD revenues with a conservative $150k in expenses
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It’s worth noting that companies are adopting new tld’s for their website address. While there is a considerable degree of buy & hold investment occurring, a substantial segment of the new domain names will gain increased traction because of the clarity & purpose they add in the url string.