With growing uncertainty over new gTLD timelines, portfolio applicant of over 30 generic new TLDs, The Directi Group, seems to have leap-frogged and accelerated its foray into the registry business.

Directi has just announced that it will be launching .pw—the Professional Web, as a generic and open TLD, during ICANN’s Toronto summit.

“The top generics are running in a depleted state. In over 70% of the cases, consumers are unable to obtain a name of first choice, and must settle for longer, less memorable names. Moreover, for these unattractive names, they will pay more and more each year as incumbent gTLDs continue to raise prices. .pw aims to meet the global demand for shorter, first choice names at a reasonable price.” said Bhavin Turakhia, Directi’s CEO

“.pw will open up with a 68 day sunrise and will offer powerful Rights Protection Mechanisms, to ensure active protection for rights holders. We’ve been fighting a war against domain name abuse for many years. As the registry operator, we will leverage our experience in ensuring .pw comes to be known as a quality namespace.” added Business Head, Sandeep Ramchandani.

.pw will be powered by industry stalwarts CentralNic, who operate 27 global domain extensions. Integrated registrars can avail of a paperless and instant online signup process. .pw will support DNSSEC, IPv6, multiple IDNs and operate with a gTLDesque lifecycle.

“We’re excited about the launch” said Ramchandani. “Being an open TLD, .pw is truly global and offers first-choice names, affordably, in a reputed and secure namespace. We’ve backed our decade plus experience with best-in-class partners to provide a stellar experience and table tangible value for registrars and registrants.”

Specific details and the launch schedule will be published on the registry’s website (www.registry.pw) which goes live on October 13, 2012.

About Directi
With over a decade in the internet industry, Directi is a $300m+ group of businesses, providing various web products and services to millions of global users. Directi businesses include ResellerClub, LogicBoxes, BigRock, Skenzo, Media.net and Radix Registry. Over 1000 employee strong, Directi currently has 5 offices across 4 countries. Directi businesses rank amongst the fastest growing businesses worldwide in their corresponding industry segments.