Radix is pleased to announce that it has won the rights to operate the .website generic Top Level Domain (gTLD). The right to operate .website was won for an undisclosed amount on the basis of a private auction conducted today.

Bhavin Turakhia, Founder of Radix said: “We are delighted that we have won .website—our first major win—on the historic day that the first new gTLDs were added to the root. .website has been one of our top picks for Radix’s flagship TLD and it’s exciting to get it this early. It is a fantastic extension that exemplifies our strategy—to operate extensions that have the maximum global impact.”

When asked about the likely launch timing, Bhavin responded: “As our draw number is highly favorable, we hope to launch .website by late Q1 or early Q2 2014. Yes, it will likely be the first truly generic new gTLD that the world will see.”

According to global survey data spanning hundreds of individuals and business owners across over 25 professional categories, the .website extension ranks among the top three in the generic category. The .website TLD also featured in the top three choices of users who do not own a domain name and seek to buy one. With close to 70% of names searched being unavailable in the existing gTLDs, .website can provide the perfect alternative where users can easily find a first-choice name.

Apart from Radix, the other competitors in the private auction conducted by Applicant Auction were Donuts Inc. and Top Level Domain Holdings Ltd. “The fact that we competed and won against industry heavyweights is an acknowledgement of Radix’s competency to operate extensions on a global scale in the new gTLD world,” added Bhavin.

In addition to .website, Radix also has three uncontested applications—.press, .space and .host—in its portfolio of 29 applications.