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Pharmacy Chain Boots Terminates Its New TLD .boots

By CircleID Reporter

“Boots becomes latest company to terminate new gTLD but other ‘.brands’ go full steam ahead.” Trevor Little reporting in World Trademark Review: “Pharmacy chain Boots has become the latest company to signal an intention to terminate a Registry Agreement (RA), this time for the ‘.boots’ TLD. ... Others that have previously decided against proceeding with ‘.brand’ applications including South Korean industrial conglomerate Doosan, publisher Guardian News & Media and cosmetics giant L’Oreal. ... While a negative development for the new gTLD programme, it should not be viewed as an indicator that ‘.brands’ are losing their lustre—on the contrary, the rollout of branded spaces shows no sign of slowing.”

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By CircleID Reporter —

CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.

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