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Katrin Ohlmer is an expert in Internet Governance, Internet infrastructure and sustainability for digital companies. She is the founder and managing director of DOTZON GmbH (http://www.dotzon.consulting), a consultancy specializing in developing digital brands and identities for cities, regions, brands and companies and managing their sustainability efforts. She is also the managing director of dotBERLIN GmbH & Co. KG (http://www.dot.berlin), which launched .berlin as the world’s first city top-level domain in 2014, and the founder and marketing manager of Hamburg Top-Level-Domain GmbH (http://www.nic.hamburg), which operates the .hamburg top-level domain. Katrin Ohlmer regularly speaks at international conferences and has more than 25 years of experience in the Internet and telecommunications sector. She serves as chairwoman of the German ISOC Chapter and is a member of the Names and Numbers Steering committee of eco.
Except where otherwise noted, all postings by Katrin Ohlmer on CircleID are licensed under a Creative Commons License.
DOTZON presents the seventh edition of the Digital Company Brands study. After having introduced the study in 2018, DOTZON continued to expand and enhance the underlying data to display how companies successfully use their Digital Company Brands. The Digital Company Brand is the digital dimension of a company brand and mirrors the "digitalness " of a company. For "Digital Company Brands 2024", all companies worldwide that have their own internet extension were once again analysed. more
We've just published the 2024 edition of the DOTZON study "Digital City Brands." After introducing the study in early 2017, DOTZON has mapped how successful cities are using their Digital City Brands for the seventh year in a row. The Digital City Brand is the digital dimension of the City Brand and mirrors the "Digitalness" of a city. The advent of the Internet was why Digital City Brands came into being in the first place. more
DOTZON presents the sixth edition of the Digital Company Brands study. After having introduced the study in 2018, DOTZON continued to expand and enhance the underlying data to display how companies successfully use their Digital Company Brands. The Digital Company Brand is the digital dimension of a company brand and mirrors the "digitalness "of a company. more
We've just published the 2023 edition of the DOTZON study "Digital City Brands." After introducing the study in early 2017, DOTZON has mapped how successful cities are using their Digital City Brands for the seventh year in a row. The Digital City Brand is the digital dimension of the City Brand and mirrors the "Digitalness" of a city. The advent of the Internet was why Digital City Brands came into being in the first place. more
DOTZON presents the fifth edition of the Digital Company Brands study. After having introduced the study in 2018, DOTZON continued to expand and enhance the underlying data to display how companies successfully use their Digital Company Brands. The Digital Company Brand is the digital dimension of a company brand and mirrors the "digitalness "of a company. Purely digital company brands developed for the first time in the 1990s with the emergence of Internet business models. more
The 2022 edition of the DOTZON study Digital City Brands has just been published. After having introduced the study in early 2017, DOTZON has mapped for the sixth year in a row how successful cities are in using their Digital City Brands. The Digital City Brand is the digital dimension of the City Brand and mirrors the "Digitalness" of a city. The advent of the Internet was the reason why Digital City Brands came into being in the first place. more
DOTZON presents the fourth edition of the Digital Company Brands study. After having introduced the study in 2018, DOTZON continued to expand and enhance the underlying data to display how cities successfully use their Digital Company Brands. The Digital Company Brand is the digital dimension of a company brand and mirrors the "digitalness" of a company. Purely digital company brands developed for the first time in the 1990s, with the emergence of Internet business models. Some of them were based solely on a generic Internet address, for example, www.hotel.de or www.amazon.com. more
DOTZON presents the fifth edition of the Digital City Brands study. After introducing the study in early 2017, DOTZON expanded further and enhanced the data to display how cities successfully use their Digital City Brands. The Digital City Brand is the digital dimension of the City Brand and mirrors the "Digitalness" of a city. However, the Digital City Brand is much more than a mere extension of the City Brand. more
Dotzon presents the results of their "Digital City Brands 2019" study. In the third edition of "Digital City Brands" after 2017 and 2018, Dotzon analyzed which factors determine the successful use of Digital City Brands. The Digital City Brand is the digital dimension of the City Brand and mirrors the "Digitalness" of a city. European capitals like Berlin, Paris and London were among the first to have their own Digital City Brands. more
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