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ICANN conducted Phase 2 of its Global Consumer Research Survey to determine consumer response to domain names, both legacy and new gTLDs. The ICANN commissioned survey conducted by Nielsen included 5,452 consumers ages 18+ in 24 countries and was conducted in 18 languages. This research was aimed at measuring several variables like TLD awareness, consumers' interaction with sites on classic and new TLDs and their trust in them. more
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