Vice President of Communications and Marketing, FairWinds Partners
Joined on February 29, 2012
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A recent kerfuffle around Italian chocolate and confectionery producer Ferrero SpA and fan Sara Rosso is the latest example of how important it is for companies to consider carefully the domain and user names they decided to reclaim. Sometimes, enforcing trademark rights online can go really wrong, really quickly. In 2007, Ms. Rosso chose February 5 to be "World Nutella Day" - a time when "Nutella Lovers Unite for One Day!" She built a web presence around Nutella Day that included a nutelladay.com website. more