Director of Solution Marketing at Neustar
Joined on February 18, 2014
Total Post Views: 20,017
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Gary Zimmerman is Director of Solution Marketing at Neustar. He and his team deliver the educational and outbound marketing efforts for Carrier Services.
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Few CSPs would dispute that IP-based mobile communications are the future. But some still see little reason to replace TDM switches that, on the surface, cost them little beyond energy and housing expenses. At the recent Neustar Interactive Insights Summit, telecommunications experts Jennifer Pigg, Vice President at Yankee Group, outlined the conundrum -- and revealed the cost of doing nothing is higher than many think. more
From high-profile data breaches to increasingly sophisticated tracking systems, the issue of consumer privacy is earning a lot of headlines these days. To better protect their personal privacy, many consumers are taking matters into their own hands. A Forrester Consulting survey revealed that one-third of consumers polled admitted to using do-not-track tools and ad blockers to protect their online privacy, while another 25 percent have cancelled at least one online transaction after reading the seller's privacy policy. more