Except where otherwise noted, all postings by Chris Boggs on CircleID are licensed under a Creative Commons License.
The Domain Name Association (DNA) recently commissioned Web Traffic Advisors, with supporting analysis from Kevin Rowe of Rowe Digital, to do an independent study, Hidden Advantages of Relevant Domain Names, to answer the following question: Can domain name extensions, especially meaningful or relevant domain name extensions (e.g. .Club, .Online, .Rocks, .Today), have the same opportunity as traditional or more generic ones (e.g. traditional .Biz, .Com, .Info, .Org)? more