Co-Founder at CastelloBrothers.com
Joined on July 9, 2020
Total Post Views: 17,275
| About |
David J Castello is the co-founder of Castello Brothers and the Chief Operating Officer & Editor-in-Chief of the Castello Cities Internet Network, Inc.
In 1997, David partnered with his brother Michael and began developing / monetizing domain names in their portfolio such as Nashville.com, Kennel.com and PalmSprings.com into highly profitable businesses.
In 2014, they sold their Whisky.com for $3.1 million.
David’s dual experience as a buyer/seller as well as developer of domain names gives him a unique perspective into the value of these lucrative brands.
Except where otherwise noted, all postings by David Castello on CircleID are licensed under a Creative Commons License.
In the United States, at least 25,000 brick and mortar businesses will close in 2020 due to the Coronavirus (source: Coresight). I believe this will only be the tip of the iceberg. The businesses that fight to stay alive will become 100% dependent on the Internet to generate their revenue. No longer able to rely on foot traffic to their old brick and mortars, the popularity and brand-ability of their websites will solely dictate their ability to survive in the coming years. more
There are now more than 1,000 top-level domains (TLDs), but which is best for branding yourself or your business? With search engines, does it even make a difference? What does it matter which TLD you chose as long as you rank high enough on Google? That is what many would have you believe, but there is one power greater than any search engine... At one time, my brother and I owned Rate.com. more
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