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Domain Ads Generating Twice the Conversion Rate of Search Ads

A case study by Efficient Frontier mentions how using the Google Adsense for Domains network doubled the conversion ratio of search ads for their clients. According to their website, "Efficient Frontier manages more than $400 million in annual PPC spend under management, counts 80 of the top 500 search advertisers as clients and manages over 30 million keywords"... "When we analyzed the results, we were shocked. We didn't expect to see that domain park sites can bring in the quality of traffic necessary..." more

Will Arrest Stem Tide of Spam?

Legitimate email marketers, anti-spam groups and beleaguered recipients got a bit of good news with the arrest last week of a man described as one of the world's most prolific spammers. Robert Alan Soloway, 27, dubbed "the Seattle Spammer" by federal officials, was indicted on 35 charges related to fraudulent Internet activities. Soloway pleaded not guilty to all charges at his May 30 arraignment. You can read more here. Although it's always great when a notorious spammer gets put out of business, such actions probably won't result in a drop in the amount of spam that gets sent... more

VoIP: Beyond Digital POTS

I've been involved with VoIP technology since 1996. I've been a public advocate for wideband audio at least since 1997. And I've admired and supported a variety of companies using VoIP to provide innovative services and new user interfaces. But reflecting on the past decade, the only globally significant impact of VoIP has been on prices (by fostering arbitrage). Most VoIP telephony services are just digital POTS... more

Personal IE Domains Available Soon?

I've mentioned the topic of personal IE domains on here more than once in the past [also discussed here on CircleID] and in my conversations with the IE Domain Registry. Just to recap; Under the current rules you cannot register johndoe.ie if your name is John Doe. You would have to add a number to the name, thus rendering it totally useless eg. johndoe7.ie or something of that style... more

IPv6 for the Rest of Us

IPv6 deployment is in a chicken and egg situation. On the one hand, there is no willingness from ISPs and commodity DNS router manufacturers to include IPv6 support in their infrastructure or equipment because "there is no demand". On the other hand, there is no demand because the average Joe Blow could not care less if he accesses a web site under IPv4 or IPv6. It should just work. The equipment and infrastructure should adapt transparently... What we users can do is to stop waiting for the industry to get its act together and work around its limitations... more

The New Hong Kong Anti-Spam Law, and a Small Fly in the Ointment

Well, it has been quite a while since first the Hong Kong OFTA (in 2004) and then CITB (in 2006) issued requests for public comment about a proposed UEM (Unsolicited Electronic Messaging) bill to be introduced in Hong Kong, for the purpose of regulating unsolicited email, telephone and fax solicitations. We're a large (worldwide) provider of email and spam filtering - but we're based in Hong Kong, and any regulation there naturally gets tracked by us rather more actively than laws elsewhere. We sent in our responses to both these agencies... The bill is becoming law now - and most of it looks good... There's one major fly in the ointment though... more

Mergers and Acquisitions in Domain Industry Increasing at an Impressive Rate

As the year progresses the number of mergers and acquisitions in the domain industry is increasing at an impressive rate. Hot on the heels of GoDaddy's acquisition (saving?) of RegisterFly another media company acquires a domain company. Is anyone beginning to see a pattern emerging? Oversee.net has acquired SnapNames... It's an interesting acquisition for Oversee.net which already owns DomainSponsor as well as a very interesting portfolio of domains. more

Treating Different Types of Communications Differently

A friend who read my Creating Sustainable Network Neutrality paper wrote to say, "Help me understand what is so bad about treating different types of communications differently." That's a really good question! If you want to offer vertically integrated services on special purpose networks, such as video entertainment or pager service or telephony, I do not have a problem with that, provided you don't use your market power to impede Internet applications that offer competing services... more

Discussion at the Internet Governance Forum in Geneva

While travelling home from Geneva, I was thinking quite a lot on the relationship between a ccTLD (registry) and a Country. This is because many countries are starting to talk louder and louder about the responsibilities Countries have on critical infrastructure, or (possibly more important) the management of the critical infrastructure. Will for example any (none?) of ccTLD operators (servers) sustain a denial of service attack of a scale similar to the attack on the root servers? What can ccTLD operators do to resist the malicious attacks? Should this be discussed? more

Security Through Obscurity as an Institution

One of my staff members pointed me to an article by Mikko Hyppönen in Foreign Policy. In this article Mikko argues that a new top level domain (TLD) like .bank for some reason would prevent on-line fraud, at least partially. Mikko seems to be arguing that with a dedicated TLD registry for financial institutions and a fee high enough to act as an entry barrier you would have a trustworthy bank domains that would be immune against today's phising attempts... more

Skype as a Platform for Secure VPN Tunnels?

Since Skype has an open client-side API, why not use it as a transport to tunnel VPN traffic and blow through firewalls to connect you to a remote system? That's the idea raised by Peeter P. Mõtsküla in his Skype Developer Blog entry: "Idea: skypetunnel". For instance, have a Skype client running on your home machine logged in as one account. Have Skype on your laptop on another account. Initiate a connection between the two of them and wind up with secure, encrypted access through the firewall from wherever you are. Being peer-to-peer, there would be no central servers or infrastructure required (outside the usual Skype p2p cloud.) This would require, of course, a yet-to-be-created "extra" that connected into the Skype client API and was installed on both systems...but that was the point of the article... more

Defendant iREIT’s Answer in the Verizon Case

Defendant iREIT filed its answer on May 25, 2007, to the recent complaint by Verizon alleging cybersquatting. As in the prior article, these are the public court documents and nothing has been proven by either side in a court of law. more

Frustrations with VoIP Phone Services

I ought to explain why I've suddenly gone cold on VoIP. It's just I've watched my own behaviour. I've grown tired of the inconsistency of PC VoIP calls, and instead I've reverted to using landlines, mobiles and Jajah (for callback). But I'm still using IM to set up many of those calls! The problem isn't unique to any one client - they're all proving unsuitable for business use with clients (which is most of my telephony needs covered). The worst of all seems to be Skype conference calling... more

ICANN Says Registerfly Domains Moving to Another Registrar

In an entry in the ICANN blog, Paul Levins says they've arranged to move Registerfly's domains to another registrar. They won't say who the other registrar is beyond "an existing accredited Registrar with a demonstrated record of customer service" which could be just about anyone other than Registerfly. They have "most" of the registrant data. All is to be unveiled next week. In the meantime, read the comments on the blog... more

IGF Preparatory Meeting: A Score Draw in Geneva

Wednesday was the open public consultation preparing for the second meeting of the Internet Governance Forum, which will take place in Rio de Janaeiro on 12th-15th November. Although the inaugural Athens meeting was widely deemed a success, having largely stayed off the dread topics of wresting control of DNS from ICANN and IP addressing from the RIRs, the usual suspects were back demanding that these topics be added to the agenda. more

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