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Bill Nussey’s long history with email began with his role as CEO of Da Vinci Systems, a pioneer in personal computer electronic mail. Over its ten-year history, Da Vinci sold more than 3 million licenses in 45 countries. In 1994, Nussey sold Da Vinci to Boston-based ON Technology.
Nussey then spent several years in venture capital with Greylock Management where he was involved with the funding of DoubleClick, MediaMetrix and several other early leaders in online marketing. Nussey left Greylock to become President and, later, CEO of one of Greylock’s portfolio companies, iXL. During Nussey’s 3-year tenure, iXL executed its initial public offering, grew revenues ten-fold, added several thousand employees and provided consulting services to hundreds of Global 1000 organizations.
While at iXL, Nussey was named “The Most Influential Consultant” in the world by Consulting Magazine. In 2000, Nussey left iXL and joined the email marketing industry as the CEO of Silverpop. In late 2003, Nussey embarked on a unique project in his career and began writing a book—The Quiet Revolution in Email Marketing.
Except where otherwise noted, all postings by Bill Nussey on CircleID are licensed under a Creative Commons License.
Legitimate email marketers, anti-spam groups and beleaguered recipients got a bit of good news with the arrest last week of a man described as one of the world's most prolific spammers. Robert Alan Soloway, 27, dubbed "the Seattle Spammer" by federal officials, was indicted on 35 charges related to fraudulent Internet activities. Soloway pleaded not guilty to all charges at his May 30 arraignment. You can read more here. Although it's always great when a notorious spammer gets put out of business, such actions probably won't result in a drop in the amount of spam that gets sent... more
At The Email Authentication Implementation Summit in New York City last week, several major ISPs surprised attendees with their announcement that they are jointly backing a single authentication standard. Yahoo!, Cisco, EarthLink, AOL, and Microsoft got together and announced they are submitting a new authentication solution, DomainKeys Identified Mail to the Internet Engineering Task Force for approval as a standard. This is big news... more
Just in case you've been out of the country for the last 12 months, a new scourge is hitting the Internet and the world of email and it's called phishing. The Anti-Phishing Working Group defines phishing as identity theft "attacks using 'spoofed' e-mails and fraudulent Websites designed to fool recipients into divulging personal financial data such as credit card numbers, account usernames and passwords..." According to various experts, the incidents of phishing are rising at an alarming rate: there were 13,000 unique phishing attacks in January alone - that's a 42 percent surge over the previous month. The real problem is that phishing works. more
As a daily and enthusiastic reader of The New York Times, I was disappointed to read their February 1 article on CAN-SPAM entitled, "Law Barring Junk E-Mail Allows a Flood Instead" (subscription required). The theme of the article was, as the title suggests, that enacting CAN-SPAM was worse than having no laws at all. The article really missed the point on several fronts. more
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