All those Internet Governance pundits who track ICANN the way paparazzi track Paris Hilton are barking up the wrong tree. They've mistaken the Department of Street Signs for the whole of the state. The real action involves words like rbldnsd, content filtering, and webs of trust. Welcome to the Internet! What's on the menu today? Spam, with some phish on the side! We've got email spam, Usenet spam, IRC spam, IM spam, Jabber spam, Web spam, blogs spam, and spam splogs. And next week we'll have some brand new VoIP spam for you. Now that we're a few years into the Cambrian explosion of messaging protocols, I'd like to present a few observations around a theme and offer some suggestions. more