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General Manager, CT Corsearch
Joined on February 4, 2010
Total Post Views: 35,500
| About |
Joshua Braunstein is the General Manager of CT Corsearch. In this role, he oversees the growth of CT’s trademark and intellectual property research business and its day-to-day operations. Braunstein has been one of the nation’s leading experts on trademark searching, joining CT Corsearch in 1996 as a researcher and ultimately serving in several key roles in the company. As Manager of Research Training and Senior Manager of Research, Braunstein focused on maximizing research validity with the creation of the Quality Assurance Professional (QAP) role that reviews, challenges, and approves every search the company conducts, as well as the creation of common search and quality standards.
Prior to his role as General Manager, Braunstein served as Director of Content, a role in which he was instrumental in developing some of the most significant clearance workflow tools in the industry of the last decade, including the Most Recent Owner, Similar Ownership, the Federal Classifier™, and most significantly, Corsearch® Advantage™, the clearance research platform that has revolutionized the industry. Braunstein is actively involved with both the International Trademark Association (INTA) and the Pharmaceutical Trade Mark Group (PTMG). He has a bachelor’s degree from Middlebury College, Middlebury, Vt.
Except where otherwise noted, all postings by Joshua Braunstein on CircleID are licensed under a Creative Commons License.
In the final of my three-part post series about how to protect your trademark against misuse, I will focus on proactive searching and policing and the benefits these can provide to brand owners. ... Proactive searching and policing of your brand is a prudent step in making sure your name is protectable. This is an advisable first step in naming a product or service. more
In the second of three posts about how brand owners can protect their trademarks from misuse, I will focus on two concepts: the role of "use" and registration in protecting your brand, and domain names -- specifically acquisition and protection. Internet domain names have emerged as a major battleground for brand promotion and protection. While it is easier than ever to register and promote your name on the internet, it is also easier for others to trade on another brand's equity. more
Trademark laws exist around the world to facilitate the use, registration and protection of your brand. With the incredible growth of the internet and the surge in global commerce it has helped produce, the importance of having a recognizable name has grown. In tandem, the risk of infringement, the threat of someone else trading on or benefiting from someone else's brand equity, has also grown. While it is easier than ever to create a global brand, the challenges involved in protecting the equity it creates have increased. more
Over time, people have grown accustomed to most Web site addresses ending in .com, .edu or .gov. Yet a proposed expansion of the generic top-level domain (gTLD) space by the Internet Corporation for Assigned Names and Numbers (ICANN) will change the way we look at domain names forever... For businesses, this change means that protecting their trademarks and searching for and watching gTLDs will become increasingly complex. more
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