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Intellectual Property Attorney
Joined on June 14, 2003
Total Post Views: 18,358
| About |
Kevin J. Heller, is a an Intellectual Property attorney in the states of New York and New Jersey and Federal District Court in New Jersey. In addition to litigation, the firm counsels clients in connection with the acquisition, development, protection, enforcement, transfer and licensing of trademarks, copyrights, web site, domain name and meta tag issues, and provides solutions to technology-related legal problems, such as evolving legal issues pertaining to conducting business on the Internet.
Except where otherwise noted, all postings by Kevin J. Heller on CircleID are licensed under a Creative Commons License.
What's at the heart of cybersquatting may also be at the heart of free speech on the Internet: the diversion of Internet users looking for plaintiff's web site to defendant's web site. Cybersquatters register domain names to accomplish this, while meta-infringers (as we will call them) use HTML code and search engine optimization techniques. Meta-infringers do this by creating keyword density by using competitor's trademarks and permutations thereof in their website in order to rank higher in the search engine results when someone searches on the competitor's trademarks. more
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