Jennie-Marie Larsen

Jennie-Marie Larsen

Joined on September 23, 2011
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Featured Blogs

Top 10 Tips for Building a TLD Affiliate Network Using Social Media

It makes the strategist in my heart sing when I see that most of the new gTLDs labeled generic are in fact words that speak to a specific niche. Most are even so specific that the average person, a friend sitting next to you at a dinner party, your parents, can understand how a space online dedicated to that word might be a reasonable option for that audience and the names they chose online. And then inevitably you are forced to trot along the path of 'what about .com??!' with said dinner party guest. more

What’s in a Name? The Power to Reach a Global Audience.

I've been asked a number of times recently which new gTLDs are working well. What's popular and where are some examples of them being used. Another question I have been hearing recently is what are some good examples of marketing activities that are working. We have seen a handful of examples of names with websites. Just enter site: favourite gtld in the search bar and you'll get a list of live sites for a given TLD... more

Here They Come

Something has shifted. I think it might be the end of the holding pattern we as new gTLD applicants/followers/enthusiasts and generally speaking, the entire community, have been caught up in. We┬┤re all looking forward to ushering in the next generation of the Internet. Someone press start please. Several major milestones have been reached. more

Marketing Activities for New TLDs That Can Start Right Now

Sitting on the plane after a tightly packed 3 days in Amsterdam for the regional registrars meeting, I'm bursting with ideas and thoughts. The highlight of the event for me was the meeting organized by Google to propose the creation of a trade association on behalf of TLDs. Brilliant and long overdue. The comedy of the situation the domain name industry has lived with since its inception is the fact that it actually doesn't exist in the eyes and minds of the average business or consumer. Domain names are simply a by-product of websites, or possibly even web-hosting.  more

Registering for the Registrar Rodeo: A Note to the New gTLDs

Thank goodness for Monday's new gTLD draw!!! To date the process has been more of an intellectual exercise in marketing, technology, and strategic game thinking - it was getting a little boring. A business needs to see regular 'wins' to keep momentum and stay motivated. The presumptive lineup of new gTLDs has now been established which has given most applicants (save those poor souls looking at 2015 as their launch year) a clear view of the starting gate. more

Halftime Is over for the New gTLD Applicants: Musings of a Hungry Marketer

As I sit in Schiphol airport awaiting the final leg of my journey home from ICANN Toronto, I'm thinking of all the work that lies ahead in the coming months. The sense of being caught in the holding pattern that descended over the industry after the Prague meeting and lasted into September, is evidently over. The wheels have thankfully begun to turn again on the path towards the new TLDs finally going live. more

How Many of the New gTLDs Will Fail?

I was just asked the question: How many of the new Top-Level Domains (TLDs) will fail? This poor listener might have hoped for one sentence as response, but that subject is too interesting to be brief. In this scenario you can't look to historical data to measure or predict the success rate of the new TLDs because past new TLDs have been largely managed by big businesses who have strong revenue streams from other business lines that they could use to support a slacking TLD. more

The Last Domain Name You’ll Ever Register

We read with interest the 20 Sept., 2011 article in The Hollywood Reporter. This confirmed that there is a lot of misinformation about the expansion of the domain name space circulating. Sadly, a creative opportunity is being seen as a threat by the most creative of industries. The arrival of an open playing field for .ANYTHING is not a threat, it is unquestionably a long awaited opportunity and solution to the murky waters of the .COM namespace.
The opportunity is the restoration of trust and authenticity. Trust and reputations have been eroded by cybersquatting, phishing and fraud that are endemic to the current naming system. more

Why Brands Need Their Own TLD - The Mulberry-Sale Site that Scammed Me

As a seasoned internet user, even an old 'Domainer', I was there when ICANN launched the first round of New TLDs. I remember the criticism we received from the media back then. We were invited to countless roundtable discussions, press conferences, and local internet events at which we were expected to answer the key media question: "Why are new TLDs necessary?" Dot BIZ, .INFO, and four more were the test bed new TLDs -- I represented .BIZ in EMEA. more

Facebook and Apps vs. Domains

This debate never got heated during the conference in Munich last month. One might speculate that it was largely because most in the audience and on the panel, support and believe in the existence of both. There is no need to make a direct either/or comparison. What sets Facebook and Apps apart from existing popular Top-Level Domains (TLDs) is the concept of a closed environment in which users can interact with the technology and each other in a dedicated space. more

Bringing Order to The World’s Cybrary: New TLDs Make Sense to Organize the Chaos of the Internet

There has been considerable debate on whether the Internet needs new Top Level Domains. Advertising advocacy groups have objected to the expense of re-investment in online branding. There's a lot of work involved in telling the world .BEYONCE is where you will now find all official Beyonce related information. I'm wondering, why would anyone object to some order being applied to the internet? more