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Jen Wolfe is an author, digital leader and global IP strategist. She has written a series of highly acclaimed books, Digital in the Boardroom, Brand Rewired and Domain Names Rewired, endorsed by executives from Uber, the Motion Picture Association of AMerica, Microsoft, Procter & Gamble, General Electric, Warner Brothers, and more as cutting-edge thinking about the future of brands, how to manage digital in the boardroom and the impact of the new gTLDs. She interviewed leaders from Yahoo, Verizon, Harley Davidson, Time Warner, Microsoft, Procter & Gamble, Intel, Interbrand, Re/Max, Scripps Networks, Kimberly-Clark, Kraft Foods, International Paper, General Mills, and others to uncover trends in branding and technology. She is the CEO of Dot Brand 360, a Dot Brand agency, working with Dot Brands to build and roll out effective strategies along with coaching C-Suite executives on the future of digital technology.
Jen has been named one of the top global IP strategists by IAM magazine for four years in a row and one of the few in the world developing brand IP strategies. She also served on the GNSO Council of ICANN and currently chairs the GNSO Review Working Group.
Except where otherwise noted, all postings by Jennifer Wolfe on CircleID are licensed under a Creative Commons License.
Brands applied for their new gTLDs to protect their brand and ensure they didn't miss an important new opportunity, but few had a clear business case for how they would use the gTLD platform when they applied. As brands approach the July 29th contracting deadline, the inevitable question is arising: "What do we do with this?" more
As the FCC moves forward with its plans to regulate the internet in the U.S., it's worth taking a look at what's happened when the government has regulated other innovative industries. As a facilitator of innovation, I've always been fascinated with the history of Bell Labs. Bell Labs was once thought of as the source of most modern innovations... The work done at Bell Labs built the foundation for modern invention leading to phones, space exploration, the internet, music distribution, cell phones, radio and television and more. more
As the Chair of the 2014 Generic Names Supporting Organization (GNSO) Review Working Party, I have the privilege of working with 19 dedicated and passionate individuals who represent the diversity of the GNSO community. We've held numerous meetings and provided extensive input and feedback on key aspects of the GNSO Review in the short time that our group has been assembled to act as a liaison between the GNSO, the Independent Examiner (Westlake Governance Limited), and the ICANN Board Structural Improvements Committee. more
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