Online Businesses to Benefit from Supreme Court “Booking.com” Ruling

Today, in U.S. Patent and Trademark Office v. Booking.com, the Supreme Court of the United States has affirmed that generic terms including .com domain names may be trademarked when consumers do not perceive the mark to signify the class of services, with heightened distinctiveness and recognition attributable to top-level domains that add meaning like .club, .guru, and .vip. more

GDPR Your Domains For Sale? How to Keep Your Domain Name Lottery Ticket Alive

Have you ever sold a domain name that was just sitting in your registrar account? Maybe it was for that idea you had, but never found the time to develop. Perhaps it was for a business or website you once ran and then let go by the wayside. Then one day, out of the blue, that dormant domain turned into a winning lottery ticket. You got a random call or email from an interested party and the next thing you know that domain (which you've forgotten why you even renew it each year) is sold for $3,000 or $30,000 or more. more

New Report Uses Media Impressions as a Measure for New TLD Usage and Success

With so many new domain extensions now available in the online space, it is very hard to measure the success of an individual TLD (Top Level Domain). There have been various methods used, such as total domain registration count, hosted live sites in the Alexa top-million, premium domain sales, aftermarket value, etc. Many of these metrics do help in understanding a new extension's progress, however, top-line registrations alone do not tell a complete story. more

Have New Domains Had Our Twerking Moment?

There's a lot of .buzz about Google's new holding company, Alphabet. From .NYC to .London to .Tokyo the "new Google" story is making .news everywhere, as the .media large and small speculates on what it means for the .online and .tech industries, and beyond. After all, as one of the .top brands and companies in the .world, when Google makes a move it can have .global impact. more

We’re Asking the Wrong Questions

In my role as CMO of .CLUB I get to speak about domain names at different events all over the world, and have been doing so for more than two years now. From stages and podiums at countless events I have heard the same comments and questions again and again, and in all that time it seems that very little has changed when it comes to the perceptions of the new domain extensions, the so-called "new gTLDs"... more