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Chief Marketing Officer at .ART
Joined on February 5, 2015
Total Post Views: 50,877
| About |
Since January 2023, Jeff has been CMO of the .ART registry. Jeff has over 40 years of experience in the technology and entertainment industries and has co-founded several start-ups including mobile commerce pioneer BarPoint.com in 1999. As Vice President, Chief Evangelist at Myxer from 2007 to 2012 Jeff played a significant role in growing the mobile entertainment company into one of the top 15 mobile websites in the U.S. He is a Co-Founder of EntrepreneurWiki, and Social Object Factory. Jeff joined the .CLUB team in March 2012, and led the company’s marketing efforts throughout the process of acquiring and launching the .CLUB top level domain. .CLUB was sold to GoDaddy in 2021. Jeff has also written and produced for film and television and has a deep understanding of the content business that is unique for a tech executive.
A graduate of Cornell University, Jeff is a frequent speaker and panelist on domain names, mobile marketing, digital music, entrepreneurship and social media. He has also been an online instructor for the University of San Francisco’s Mobile Marketing Program. Jeff has had articles published in AdAge, Forbes, DMNews, Mobile Marketer, iMedia Connection and others. He is a co-host of the Cast of Dads podcast and has written regularly for a number of blogs including Dadomatic.com, SocialNetworkingRehab.com, and his personal blog, Sassholes! He also served as an Intel Advisor and Sony Digidad. Jeff is the author of Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER (www.ToxicAvenger.marketing)
Except where otherwise noted, all postings by Jeffrey Sass on CircleID are licensed under a Creative Commons License.
Today, in U.S. Patent and Trademark Office v. Booking.com, the Supreme Court of the United States has affirmed that generic terms including .com domain names may be trademarked when consumers do not perceive the mark to signify the class of services, with heightened distinctiveness and recognition attributable to top-level domains that add meaning like .club, .guru, and .vip. more
Have you ever sold a domain name that was just sitting in your registrar account? Maybe it was for that idea you had, but never found the time to develop. Perhaps it was for a business or website you once ran and then let go by the wayside. Then one day, out of the blue, that dormant domain turned into a winning lottery ticket. You got a random call or email from an interested party and the next thing you know that domain (which you've forgotten why you even renew it each year) is sold for $3,000 or $30,000 or more. more
With so many new domain extensions now available in the online space, it is very hard to measure the success of an individual TLD (Top Level Domain). There have been various methods used, such as total domain registration count, hosted live sites in the Alexa top-million, premium domain sales, aftermarket value, etc. Many of these metrics do help in understanding a new extension's progress, however, top-line registrations alone do not tell a complete story. more
There's a lot of .buzz about Google's new holding company, Alphabet. From .NYC to .London to .Tokyo the "new Google" story is making .news everywhere, as the .media large and small speculates on what it means for the .online and .tech industries, and beyond. After all, as one of the .top brands and companies in the .world, when Google makes a move it can have .global impact. more
In my role as CMO of .CLUB I get to speak about domain names at different events all over the world, and have been doing so for more than two years now. From stages and podiums at countless events I have heard the same comments and questions again and again, and in all that time it seems that very little has changed when it comes to the perceptions of the new domain extensions, the so-called "new gTLDs"... more
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