Is finals.afl the Most-Viewed .Brand Domain Ever?

If you've ever visited or spoken to someone from Australia, there is a good chance you've heard of Australian Rules Football. Those who are followers of Australia's most popular football code are often politely described as 'fanatical', with hundreds of thousands of followers attending games each weekend during the southern hemisphere winter. more

.brand Delegated? Now Comes the Fun Part

A little over a year ago I wrote a series of articles to help guide those with a .brand TLD through the delegation process. After ICANN's recent push for .brands to delegate, the majority are now across the line. There would be many organizations out there currently feeling like first time parents who've just brought a newborn home from the hospital -- it's been a long process already, and the hard work hasn't even begun. more

Challenges for .brands - Launching Your .brand

One of the consistent themes of this blog series is that despite similarities across .brand TLDs, no two brands will settle on the exact same strategy and process for moving their TLD to launch. As I discussed last week, an implementation plan ensures that each required action is documented, responsibility for it is assigned and a more detailed project plan can be developed to take this process further. more

Challenges for .brands - From Strategy to Implementation Planning

While your strategy and objectives speak more broadly to why you're launching a .brand TLD, your implementation plan covers the all-important 'how'. Once you complete your strategy workshop session to agree upon objectives and approach, how do you actually launch a .brand TLD? You need an implementation plan to guide you from strategy to launch, and beyond. At its core, the implementation plan is a checklist; just like a pilot landing a plane, you need to run through your checklist to ensure you don't miss any crucial elements. more

Challenges for .brands - Transforming Ideas Into Strategy

The importance of engaging with all the necessary stakeholders in your .brand TLD and ensuring you have company-wide buy-in cannot be understated. But once you have all these players in a room together, what's next? Every brand launching its own TLD will move through the process differently. Unfortunately for those managing this project, there is no single, 'off-the-rack' strategy that will suit every .brand TLD's individual requirements. more

Challenges for .brands - How to Engage Internal Stakeholders

Developing a .brand TLD strategy requires resources and input from almost every function in your organisation. Unfortunately, most organisations that applied for a .brand TLD have successfully de-prioritised the project to the point where even the executives who signed off on the project in 2011/2012 may need to be reminded what it is. Funding allocation may or may not still exist. Your digital brand roadmap may or may not include reference to the TLD. more

Navigating the .brand Delegation Process

Today marks a major milestone for .brand Top-Level Domain applicants, as we pass the deadline set by ICANN for them to sign their Registry Agreement (RA). For those who have knuckled down over the last few weeks and months to meet this deadline, congratulations -- for many, this was no mean feat and the effort should be acknowledged. more

What Does the July 29 Deadline Mean for .brand TLDs?

This is the first post in a series from Corey Grant, Senior Industry Consultant at ARI Registry Services, on what .brand TLDs need to do to get started and make the most of their TLDs... If you are a .brand Top Level Domain (TLD) and have a Registry Agreement from ICANN which you have not yet signed, you need to sign it by July 29, 2015. You're not alone; there are many others in the same boat -- all staring at their Registry Agreement trying to figure out what to do next. more

Will the Fast-Approaching Deadline for .brands Catch Many by Surprise?

29 July 2015 is a big day for .brands. It's the date when all ICANN Registry Agreements (RA) must be signed. Once the RA is signed, the fees to ICANN and your Registry Services Provider kick in. As certain as you can be that ICANN will begin sending invoices, you can also expect to receive increased scrutiny internally. Questions are inevitable. People will want answers; what is the plan for this thing? How does it fit into our long term corporate goals? Do marketing have a plan to use the TLD in the upcoming launch of our new product? more

3 Steps for Managing ICANN Registry Compliance

If you are like the majority of Registry Operators we have spoken to, you may now be thinking that compliance with your new gTLD Registry Agreement is much more difficult than first envisaged -- especially if you are one of the lucky operators which have been chosen for ICANN's latest round of registry audits! You may also be surprised at the number of questions and requests that you need to respond to. more