Despite Voice and AI Hype: the Domain Name Remains Crucial in Marketing

In the early days of the internet, companies only needed a simple web presence to be among the pioneers of digitization. Playfully animated hover buttons and electronically-synthesized background music were commonly accepted standards. To appear on a search engine, webmasters simply had to submit the URL of their website. more

Domain Marketing for Powerful Branding

46 percent of U.S. small businesses still don't have a website for their company. Without a website, these businesses are missing the most critical piece to their overall success and are causing users to be unable to easily find their products, services and offerings. Domain names are the foundation of a business's digital identity. Relying on nothing more than a Facebook page or an Instagram account makes companies too dependent on a single outlet and reliant on the popularity of a specific platform. more

Digital Identity and Branding: The Five Most Common Mistakes in Naming

The U.S. is a total hotbed for Startups. Over the course of the last year, venture capital firms invested $69.11 billion in U.S. startups. Now is an exciting time where there is more ingenuity and entrepreneurial efforts than ever before. And of course every entrepreneur's dream is to have a successful idea and "make it". However, a startup's name and its associated digital identity are often not as thought out as they should be. more

Less is More – The Sales Boom in Short Character Domain Names

Much of the domain industry has seen a huge surge in sales of 2, 3 & 4 character sales. More specifically numeric domain sales are ever increasing mostly driven by Chinese buyers. As such domain marketplaces are utilizing and developing stronger connections in China to foster this growth even further while creating awareness for why this is occurring. When talk turns to economic and trade growth, China is never left out of the conversation. This talk extends to the domain market as well. more

Getting gTLDs Into the Marketing Mix

For those of us in the domain space, the hype and fanfare in the years leading up to new gTLDs was loud and pervasive. As early as 2010 or 2011, we saw news of their impending launch propagating through marketing and advertising publications, and even popping up on occasion in mainstream press. Yet somewhere along the way (perhaps in the confusion over procedure, dates and deadlines that seemed to plague the process), we seem to have lost the attention of a group vital to the implementation of the new extensions -- marketers. more

So, Your gTLD was Approved – What Now?

The world is just waking up to the fact that ICANN has been accepting applications for new generic top-level domains, or gTLDs, since 2012 and that hundreds of these gTLDs have already been approved through Initial Evaluation, with more being approved every week. It is expected that the new extensions will begin appearing online in the second half of 2013... But if you're reading this, you've known this for a long time. In fact, you may have just gotten word that your application is approved. Congratulations! Awesome news... but, what now? more

4 Key Dates on the gTLD Timeline

The new "dot-anything" domain extensions or "gTLDs" have been a major point of debate in the domain community for years now -- ever since they were just a glimmer in ICANN's eye -- and it's all come down to a few very important dates over the next six to nine months. more

Musings on Metering: An Update from ICANN’s Latest Meeting

ICANN held another update for new gTLD applicants last week, revealing that the proposal to meter the introduction of new gTLDs received many suggestions during the open comment period. This was just the first step to what I imagine will be a long process - one that will continue on September 12 when ICANN holds a public consultation that will offer more detailed discussion on the many different options for metering. more

Wall Street and Virtual Space Data: Internet Domain Name Index (IDNX) Listed on Bloomberg, Reuters

The financial industry is all about pinstripe suits, excessive Excel sheets and boring data. Or is it? Financial markets are more colorful than their reputation: take a look at Bloomberg's or Reuters' sites, and you'll see that pork belly is as much an object of investment speculation as coffee, electricity, bananas, hides, or fishmeal. Recently, the universe of data available to financial analysts and investment bankers grew further, with the addition of the Internet Domain Name Index (IDNX) to leading financial data distributors Bloomberg (ticker symbol: IDNX <Index>) and Reuters (ticker symbol: .IDNX). more

All Quiet on the Virtual Front: Why Domain Investors’ Fear of the Feds is Irrational

When a sniper ends the life of soldier Paul Bäumer in Remarque's "All Quiet on the Western Front," a laconic situation report from the frontlines recounts an unusually quiet day. In the grand scheme of things, nothing worth reporting has happened. Reading David Kravets' recent article in Wired brought this upsetting ending to mind. U.S. authorities taking down individual domains based on copyright infringement charges is the online equivalent of Remarque's allied snipers: picking off the occasional domain - for better or worse - has little effect on the overall situation. more