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Doing some research on the effects of the Great Depression in the 1930s, I started wondering what happened to advertising during that period. Although I haven't turned up any detailed studies, I took a look at the various archives of advertising that allow Internet access to their exhibits, and noted the general move to less expensive, more localized advertising, and fewer adverts for more expensive goods. It made me wonder what will happen to online advertising if the current credit crunch starts to drive a worldwide recession... more
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