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Head of Marketing, GoDaddy Corporate Domains
Joined on April 24, 2009
Total Post Views: 924,806
| About |
Bringing with her 20 years of marketing experience, Elisa Cooper joined Brandsight in 2017 to lead the organization’s marketing strategy and execution. Brandsight was acquired by GoDaddy Corporate Domains in 2019. She is responsible for product marketing, PR, demand generation and communications.
Most recently she led marketing for Lecorpio, a leading provider of IP management solutions. Prior to Lecorpio, she served in various marketing and product management roles at MarkMonitor for over a dozen years, and was instrumental in designing their domain management portal, leading their new gTLD program and creating their customer education and advocacy programs. Elisa has worked closely with many Fortune 1000 companies in assisting with domain and brand protection policy development and has spoken and written extensively on these topics.
As the former Chair of the ICANN Business Constituency, she brings with her deep understanding of the entire domain name ecosystem.
Elisa completed her undergraduate degree and graduate work in Communication Studies at San Jose State University.
Except where otherwise noted, all postings by Elisa Cooper on CircleID are licensed under a Creative Commons License.
I can hardly believe it's that time of year again -- time for our annual top 10 year in review. Having been at this for more than 20 years, you'd think I'd seen it all? But with the domain name industry, things are always in flux, and I could never have predicted some of these items. So without further ado -- here are the top 10 biggest stories from 2022. more
Is it really 2022? Is it? Although many might view 2021 as another "lost" year due to the pandemic, filled with Zoom™ meetings, virtual conferences, working from home and restricted travel - there were a number of notable domain name stories which deserve to be highlighted. So, without further ado, here are the top 10 biggest domain name stories of 2021 - let's go! more
2020 - a year like no other. The impact of COVID on the domain name industry was felt far and wide as ICANN meetings were held virtually, travel was cancelled, TLD launches were delayed, the topic of domain name abuse was front and center, and we all tried to navigate a "new" normal. Unlike many sectors, the domain name industry was fortunate and, in many ways, survived 2020 unscathed. Much of our industry was able to continue working from home after an initial period of adjustment. more
In the early 2000s, when I began working in the domain name industry, I remember hearing from colleagues about these seemingly elusive ICANN meetings invariably hosted in some pretty incredible places, including Rio de Janeiro, Rome and Cape Town. I remember how some of my colleagues complained about being stuck in windowless conference rooms for hours on end, but secretly thinking that they were probably going to a few meetings, but then actually enjoying a fabulous vacation. more
As we enter the new normal, many legal departments have already begun looking for ways to reduce spend even as they are being asked to register COVID-19 domains. IP maintenance fees for patents, trademarks and domains are a natural place to start. While paring back patent and trademark portfolios can yield some significant savings, it's well-known that most corporate domain name portfolios contain registrations that are no longer needed. more
And so it goes, we are coming to the end of 2019, and that can mean only one thing. It's time for another Domain Name Year in Review. And unlike years past, this year was a real doozy. So without further ado, here are the domain name industry's top 10 biggest stories for 2019... To date, 48 leading registries and registrars have signed onto the "Framework to Address Abuse." The initiative was launched in November 2019, just prior to the ICANN meeting in Montreal. more
Domain names can be valuable assets, but many corporate domain name portfolios consist of non-resolving domains. In a recent survey conducted by Brandsight, more than 91% of domain professionals said that ensuring domains redirect to relevant content was an extremely important or somewhat important goal. That said, it's not uncommon for less than half of corporate domain name portfolios to point to live content. more
Brandsight recently concluded their Third Annual Domain Management Survey. Designed to uncover issues of greatest concern to corporate domain name professionals, the survey was sent to more than 300 companies. The companies that responded spanned all verticals, ranging from financial services to high-tech to consumer packaged goods. Of those that responded, 18% had portfolios smaller than 500 domains... more
For close to 15 years, when it comes to domain name management, I've personally touted two things: 1) the importance of using a single, secure, corporate domain name registrar and 2) the importance of having a fully-consolidated domain name portfolio for even the largest portfolios. And in many ways, this made sense back then. With a single, corporate-focused registrar, domain professionals were able to access and manage all domains from within a centralized repository. more
As we move further into the summer months and the demands made upon domain professionals typically ease, now is the ideal time to review domain name portfolios. And technology solutions can greatly automate this process. Ensuring that portfolios are pared, appropriate levels of security are implemented, and domains point to relevant content are all key areas upon which to focus. more
Well, it's that time of year again. The time of year when I look back at all of the biggest domain news stories from the last twelve months, and also reflect on my predictions from last year. As expected, GDPR has had a major impact on the ability to access domain ownership information. And we did indeed see a number of M&A transactions over this last year. However, there wasn't a lot of new .Brand activity. This is one prediction where I may have missed the mark... more
Matt Serlin is the former Chair of the ICANN Registrar's Constituency and is currently a member of the Expedited Policy Development Process (EPDP) team on the Temporary Specification for gTLD Registration Data. For the past several months, Matt has met at least 2 times each week with members of EPDP team. As a reminder, the EPDP team is comprised of 31 individuals representing various groups within the ICANN community... more
Brandsight recently concluded their Second Annual Domain Management Survey. Respondents to the survey were corporate domain name professionals. Of those that responded, 35% had portfolios that were between 3,000-10,000 domains and another 30% had portfolios greater than 10,000 domains. Fifty-seven percent of respondents reported that they manage domains out of the legal department, with the remaining respondents' portfolios managed out of IT, marketing and other groups. more
Corporate domain name portfolios often consist of domain names that do not resolve to relevant content. In fact, it's not uncommon for less than half of corporate domains to point to live content. Sure there are domains such as those that point to "sucks" sites or those registered anonymously for future use that purposely do not resolve, but those are the exception to the rule. more
For years, corporate domain name portfolio managers have struggled with determining whether or not their portfolios were the "right" size. Managers of mature domain name portfolios have often felt that their portfolios were bloated, containing domains that were no longer needed. Conversely, domain managers of newer portfolios have sometimes known that gaps existed. Regardless, the question remains -- just how many domains should a corporate portfolio contain? more
With GDPR coming into effect this May, it is almost a forgone conclusion that WHOIS as we know it today, will change. Without knowing the full details, how can companies begin to prepare? First and foremost, ensuring that brand protection, security and compliance departments are aware that a change to WHOIS access is on the horizon is an important first step. Just knowing that the ability to uncover domain ownership information is likely to change in the future will help to relieve some of the angst that is likely to occur. more
Given that it's been a few years since my last domain name year in review, I've really enjoyed looking back at this year's biggest domain name stories and seeing how this industry has evolved. This year, in particular, has seen some notable changes which are likely to impact the domain name landscape for years to come. So without further ado, here is my list for 2017. more
A recent study conducted by Brandsight has revealed that 28% of the top 500 most-highly trafficked sites now employ registry locking. In contrast, only 15% of the top 500 most highly-trafficked sites were leveraging registry locking in 2013. Back in 2013, only 356 of the top 500 most-highly trafficked sites could be registry locked, but that number has also risen significantly so that now 396 of the top 500 most-highly trafficked sites are eligible. more
Why does all of the discussion around potential options for WHOIS in the era of the EU's GDPR (General Data Protection Regulation) feel like déjà vu? Is it because issues around WHOIS never really go away, and become a hot topic every few years? Is it because no one is really happy with the current system? Privacy advocates would be delighted to do away with it altogether, while business and Intellectual Property professionals press for improvements to accuracy and availability, which I fully support. more
For years, the question of exactly when to register a domain name has been one asked by legal departments, as they've sought to formalize their internal processes. If you were to think about it logically, it would make most sense to register it after the trademark had been cleared. After all, why bother to register a domain, if you aren't going to use it to support a product, service or campaign? more
Until recently, digital pirates have used both P2P sites and cyberlockers to upload and share pirated content. But as Internet connection speeds have increased, the piracy landscape has changed, and the appearance of streaming content has proliferated. In fact, 38% of online sporting fans are watching live streaming of their favorite events. However, the recent introduction of live streaming apps is further compounding issues surrounding online piracy... more
It's hard to believe that another year has come and gone and that I'm now publishing my 5th Annual Domain Name Year in Review. It's sort of fun to look back 5 years ago to see how much things have changed, especially as focus has shifted to issues related to the launch and use of new gTLDs. Of course, much has stayed the same too. Concerns related to domain name security and domain portfolio management are still important. more
With just over 2.4 million New gTLDs registered, abuse trends are beginning to emerge. Earlier this month we conducted a review of the top 100 most highly-trafficked Web property names across the top 5 most popular new gTLD registries. It is apparent that the abuse we had expected has occurred -- just not where we had anticipated. more
Planning to register your trademark as a domain name during a Sunrise Period only to find out that the registration appears on a Reserved Names list? There are a number of reasons why a domain that matches your trademark is appearing on a Reserved Names list. First of all, if the domain desired is the subject of Name Collision, it may appear on a Reserved Names list. Although this is not true for all registries, as some operators are allowing domains that have been the subject of Name Collision to be allocated during Sunrise, but not delegated. more
With so many new gTLDs moving into their respective general availability periods, and incidents of cybersquatting beginning to appear, many companies are now looking towards the URS (Uniform Rapid Suspension) as a possible solution for quickly remediating abuse. As a reminder, domains that are the subject of a successful URS ruling are suspended for the remainder of the registration term, or can be renewed for an additional year at the current registrar. more
Well folks, it's that time of year again. It's time for our countdown of the top 10 biggest domain stories for 2013. And while my predictions from last year were accurate, in that we did see a record number of registry and registrar breaches, I had no idea that this year's biggest story would even appear on the list. So with that said, let's get started. more
As we draw closer to the first new gTLD registry launch, many companies are beginning the arduous task of developing their new gTLD registration and blocking strategies. And after speaking with dozens of clients, I can tell you that the planned approaches are ranging from very minimal registration and blocking strategies for one or two core brands, all the way through to registrations of multiple brands in every single new gTLD registry. more
Over the last 5 years, hacktivists have continued the practice of redirecting well-known domain names to politically motivated websites utilizing tactics such as SQL injection attacks and social engineering schemes to gain access to domain management accounts -- and that, in and of itself, is not surprising. But what IS surprising is the fact that less than 15% of the 500 most highly trafficked domains in the world are utilizing Registry Locking. more
If only I had been able to predict the new gTLD future, but alas my crystal ball (well, really it's a Magic 8 Ball ®) did little to help me. And I really doubt that 5+ years ago, when this new gTLD journey began, that anyone could have predicted where we are now. All that said, back in 2008, I wish I could have known that... more
In an attempt to appease the Governmental Advisory Committee, ICANN's New gTLD Program Committee directed ICANN staff to amend the Registry Agreement so that all New gTLD Registries will be required to include a provision in its Registry-Registrar Agreement that requires Registrars to include in their Registration Agreement a provision prohibiting Registered Name Holders from distributing malware, abusively operating botnets, phishing, piracy, trademark or copyright infringement, fraudulent or deceptive practices, counterfeiting or otherwise engaging in activity contrary to applicable law, and providing (consistent with applicable law and any related procedures) consequences for such activities including suspension of the domain name. more
It seems as though the inevitable is now upon us, and though there are many that have wished this day never come, the launch of the first new gTLD registries is approaching. Now whether the first new gTLD registry will launch within the next few months or be delayed due to Advice from world governments remains to be seen. However, most companies with which I have spoken desperately need any extra time to prepare for the launch of new gTLDs. more
Really ICANN? The Trademark Clearinghouse provides unprecedented protection. According to your recent announcement it does. Do tell, ICANN -- in what way does the Trademark Clearinghouse protect anything? more
If you are a new gTLD applicant, or if you follow ICANN, or if you just like being in a constant state of confusion, then the recent barrage of ICANN activity has probably been enough to make your head spin. Let's take a look at what we have hurtling towards us, like an out-of-control asteroid, in the next month. more
With the Trademark Clearinghouse (TMCH) expected to begin accepting submissions within the next month or so, many companies are now attempting to identify marks for inclusion. As a reminder, the TMCH is a centralized repository of validated rights which will be used in support of ICANN's New gTLD Program. Submissions to the TMCH enable brand owners to register their trademarks as domain names during so-called Sunrise Periods. more
So my prediction from last year that "ICANN will open the new gTLD application period without any glitches" could not have been more wrong. And yes - I actually used the word 'glitches'... Regardless of my crystal-ball gazing skills, it's been another incredibly eventful year, and below are the Top 10 Domain Stories from 2012. more
At his first meeting as CEO of ICANN, Fadi Chehade showed up ready to work AND to listen. ICANN's new CEO described his objectives for the organization which included 1) affirmation of purpose, 2) operational excellence, 3) internationalization, and 4) evolution of the multi-stakeholder model on which ICANN is built. He also described significant organizational changes to ICANN leadership and staff... more
Let me begin by saying that I am big supporter of ICANN. But good grief ICANN, why must the ENTIRE new gTLD process be so painful? I could run through a long list of all the delays, missteps and glitches, but why bother? It's almost comical at this point -- although not for 1,930 new gTLD applicants who have been waiting for ICANN to get their act together. First we were led to believe that the batching of applications was necessary due to resourcing constraints, which I personally never understood as the evaluation of applications is being done be third-party consultants. more
When the ICM Registry initially launched .XXX last year, the notion of a 'registration block' was a fairly novel idea. Essentially, the ICM Registry allowed companies who were not part of the "global adult entertainment industry", to seek permanent removal of names matching their trademarks from the general pool of names available for registration for a low-cost fee. Many saw this move by the ICM Registry as a genuine attempt to protect the rights of brand owners, while others saw it as yet another mechanism for generating revenue from rights owners under the guise of a "Sunrise Period." more
ICANN announced today that they received a total of 1930 New gTLD applications from 60 countries for 1408 unique strings. Of the 1930 applications received, .Brands accounted for 664 of them. There are an additional 80 .Brand TLDs which we have classified as "Other", as they do not fall into any of the categories listed above. more
Even though ICANN is moving full steam ahead with the New gTLD Program, many of the program's specifics are still being finalized. Many important questions related to the Trademark Clearinghouse and the Uniform Rapid Suspension (URS) still remain unanswered at this point. However, ICANN has recently provided additional details around Application Reveal and Batching and selected the Independent Objector. more
Why in the world would any company sign-up for a "New gTLD Application Monitoring Service" when ICANN intends to publicly post all applications on May 1st? Domain Name Watching and Trademark Watching Services make perfect sense when new registrations and applications are being submitted and granted on a daily basis. I think that we can all easily agree that trying to understand new domain name and trademark registrations without an automated service would be nearly impossible. more
Who would have ever believed that .XXX would finally be approved AND launched, total domains registrations would continue to grow at 10% year over year, ICANN would be in the process of preparing for the launch of new gTLDs in the face of harsh criticism, and that both Go Daddy and Group NBT would be acquired by private equity firms. As we look back over the past year, here are the top 10 biggest domain stories of 2011. more
Yesterday, the US Senate Committee on Commerce, Science and Transportation held hearings on ICANN's expansion of top level domains. Next week the House Energy and Commerce committee will also conduct their hearings on this same topic. more
With the application launch period scheduled to begin in less than three months, everyone wants to know just how many new generic Top-Level Domains (gTLDs) applications will be submitted. In terms of the number of applications to be submitted, I've seen estimates putting the figure as low as 500. But just last week, an industry insider told me that he thought the number could go as high as 3,500. more
As it's coming down to brass tacks and companies are now seriously considering applying for their own .Brand Top-Level Domain (TLD), questions about whether to also apply for a truly generic TLD keep popping up. Many large corporations want to know whether it's even possible to apply for something like .Shoes AND to restrict registrations so that only a single specified registrant is allowed. After all, for the right company it seems that something like .Shoes could be a valuable namespace -- short, easy to remember, and easy to spell. more
When I first wrote about Domain Registry Locking over a year and a half ago, Verisign was the only Registry offering a true Registry Lock Service. Of course, not long after, Neustar announced their Registry Lock Service too. Recently however, a number of ccTLD Registries have also adopted Registry Locking programs... more
By now, I've probably spoken with close to a hundred brand owners who are all trying to make some very important decisions about whether or not to apply for a new generic Top-Level Domain (gTLD). Everyone wants to know what "the other guy" is doing. But for the most part (with the exceptions of Canon and Hitachi), brand owners have been tight-lipped about their intentions. Even in a recent New gTLD webinar hosted by MarkMonitor (primarily attended by brand owners), when asked in an anonymous poll whether they intended to apply... more
In what can best be described as a historic decision, today the ICANN Board overwhelmingly approved the new gTLD Program with a vote of 13 to 1 with 2 abstentions. Applications for new gTLDs will be accepted from January 12, 2012 to April 12, 2012. Experts believe that there will likely be hundreds of new applications submitted during this first round. more
Per their timeline, ICANN released the gTLD Applicant Guidebook on May 30th. This version contains revisions based upon both community feedback, as well as recent consultations with the Governmental Advisory Committee (GAC). more
This morning, the US House Subcommittee on Intellectual Property, Competition and the Internet led by Representative Goodlatte (R - VA) conducted a hearing on New gTLDs. Kurt Pritz, Senior Vice President from ICANN did his best to alleviate concerns about the risks posed to intellectual property rights and consumers as the result of the New gTLD Program and reiterated that the process to launch new gTLDs has been underway for 7 years. more
To the dismay of many (and the chagrin of some), it appears as though the US House Subcommittee on Intellectual Property, Competition and the Internet will be conducting a hearing on New generic Top-Level Domains (gTLDs). Meanwhile, ICANN is careening towards the finish line of the new gTLD Program with a vote by the ICANN Board scheduled for June 20th. Just what this all means remains to be seen. more
Okay, so spending my Monday morning printing out and reviewing 348 pages of the "New gTLD Discussion Draft" is not exactly what I had mind when I woke up today, but kudos to ICANN for keeping to the timeline that they had released last month. Since, most of you do not have the time or the patience (and probably have real work to do), I've taken it upon myself to highlight the most important changes in this version. more
Today, in a presentation made to attendees of the McCarthy Institute Symposium, Peter Dengate Thrush, ICANN Chair, announced that the Final New generic Top-Level Domain (gTLD) Applicant Guidebook would be completed after the ICANN Meeting in Amman, Jordan which is scheduled for June 19 - 24, 2011. more
Many of us were expecting radical changes in 2010 to the domain name market. There definitely were some of those -- just not the ones I expected. From the seizure of domains names by the US Government to ICANN's removal of restrictions on Registry/Registrar cross-ownership, 2010 was a year full of surprises. In this post, I've compiled what I think were the biggest domain name stories in 2010. more
While many were expecting a decision of strict Registry/Registrar separation, in an unexpected ruling, it was announced that ICANN will not restrict cross-ownership between Registries and Registrars. While the current set of agreements prohibits Registries from acquiring Registrars, they do not prohibit Registrars from applying for or operating TLDs. The Board Resolutions also made note of the fact that while individually negotiated contracts have included restrictions on Registry ownership of Registrars, cross-ownership provisions have varied over time and no formal "policy" on this topic has ever been recommended by the GNSO or adopted by ICANN. more
On October 28th, at a Special Meeting of the ICANN Board of Directors, an updated New generic Top-Level Domain (gTLD) timeline was adopted as a working plan. The new Launch Scenario indicates that the New gTLD Applicant Guidebook will be declared final at the December ICANN Meeting in Cartagena, Colombia. more
The bulk of corporate domain portfolios largely consist of defensive registrations which often include common misspellings, product names, and abbreviations in countries where they may not even be doing business. More than ever, with the launch of new generic Top-Level Domains (gTLDs) expected to occur next year, companies are now taking a hard look at their defensive holdings and asking themselves whether or not they really need all of these registrations. more
Over the weekend, ICANN's Board of Directors met in Norway to discuss the fate of new generic Top-Level Domains (gTLDs). As a result of the meeting, two resolutions were passed related to new gTLDs. First, the Board resolved to recommend further actions based on comments recently submitted by the Governmental Advisory Committee. The second resolution directed the ICANN CEO to incorporate a number of items into the fifth version of the Guidebook including... more
As a result of ICANN's IDN ccTLD Fast Track process, which was launched in November of last year, a number of new ccIDNs (Country Code Internationalized Domain Names) have been successfully added to the root including: China (.??, .??), Egypt (.???), Hong Kong (.?? ), Russia (.??), Saudi Arabia (.????????), Taiwan (.??, .??) and the UAE (.??????). ... With so many new registration possibilities available, and several Sunrise periods quickly approaching, many corporate domain managers are asking themselves whether new registrations should be added to portfolios which are already bursting at the seams. more
With the launch of new generic Top-Level Domains (gTLDs) expected to occur early next year, many are closely examining the opportunities and risks associated with ICANN's Program. Although still in draft format and subject to change, keep these gotchas in mind as you think through your strategy. more
A fourth draft of ICANN's New gTLD Draft Applicant Guidebook has been released. In addition to the Applicant Guidebook, ICANN has also published summaries and analysis of the public comment period. The latest version includes... more
Complete DNSSEC implementation requires that domains are authenticated at the root by the Registry, and that DNS zones and records are authenticated as well. Now before I go any further, let me begin by stating that I fully support the development and deployment of DNSSEC and that the vulnerabilities presented by Cache Poisoning are very real, especially for those websites collecting login credentials or other types of sensitive information. more
In addition to Egypt, Russian Federation, United Arab Emirates and Saudi Arabia which had successfully completed the second phase of the Internationalized Domain Names (IDN) Fast Track Process earlier this year, ICANN announced today that China, Hong Kong, Palestinian Territories, Qatar, Sri Lanka, Taiwan, Thailand and Tunisia have also successfully completed the second phase. more
For those closely following the ICANN Meeting in Nairobi this week, the EOI (Expression of Interest) model seemed like a foregone conclusion. In fact, ICANN had scheduled a webinar on March 18th to explain the process despite the complaints of the community and large-scale disagreement amongst proponents of the EOI. more
At the beginning of last year, MarkMonitor participated in VeriSign's beta program to test server-level protections which were designed to mitigate the potential for unintended domain name changes, deletions and transfers. When VeriSign finally released their Registry Locking Program to all registrars, I expected to see the owners of highly trafficked sites flocking to this new offering. However, after a review of the top 300 most highly trafficked sites, I was shocked to uncover that less than 10% of these valuable domains were protected using these newly available security measures. more
To say that it's been quite a year in the world of domain names would be an understatement. From compromised country code Top-Level Domains (ccTLD) registries, to the delay of new generic Top-Level Domains (gTLDs), some of the events of the past year have been surprising, while others could easily have been predicted. Regardless of whether you could have seen these coming, please find below my list of 2009's most important domain name events...at least, as I see them. more
All indications from the ICANN meetings in Seoul are that significant delays for the release of new gTLDs (Generic Top Level Domains) are expected. According to Rod Beckstrom, ICANN's CEO, new gTLDs will be made available when, "we've adequately addressed the important issues that are on the table." These important issues include efforts to address malicious conduct, root scaling, economic analysis, trademark protections, and vertical separation as related to the new gTLDs. more
In 1999, the Internet Corporation for Assigned Names and Numbers (ICANN) developed a policy to resolve disputes between trademark owners and registrants of domain names. This policy, the Uniform Domain-Name Dispute Resolution Policy (UDRP) was made available for disputes concerning an alleged abusive registration of a domain name. In the past 10 years alone, more than 16,000 disputes have been filed resulting in more than 10,000 domain name transfers. more
On September 23, ICANN's Chief Operating Officer, Doug Brent was asked by ranking members of the U.S. House of Representatives Judiciary Committee why they were continuing to move forward with the launch of new gTLDs when they had not yet been able to resolve complaints. Brent stated that Internet users have long called for the expansion of new gTLDs and that winners of new gTLDs would have to abide by a lengthy set of rules. Brent went on to say that "ICANN did not casually think this plan up." more
For years, corporate domain name administrators have scoffed at every new second-level and third-level country code Top-Level Domain (ccTLD) liberalization, and rightly so. Until recently, most had continued the practice of registering significant numbers of variations, misspellings and typo-squats. While I have never encouraged the practice of registering every variation in every geography, as this becomes prohibitively expensive over time... With what seems to be the imminent launch of hundreds of new TLDs as a result of ICANN's new initiative, companies appear to be saying enough is enough, and meaning it. more
With the recent attacks against high-profile New Zealand domain names including Coca-Cola.co.nz and F-Secure.co.nz, fingers are naturally pointing to Domainz, the registrar of record for these domains, as the party responsible for this lapse in security. While domain name registrars certainly need to ensure the security and stability of their systems, domain name registries must also step up and take responsibility for mitigating risks posed by hackers... more
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