Elisa Cooper on CircleID

Elisa Cooper

Head of Marketing, GoDaddy Corporate Domains
Joined on April 24, 2009
Total Post Views: 1,004,117


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Bringing with her 20 years of marketing experience, Elisa Cooper joined Brandsight in 2017 to lead the organization's marketing strategy and execution. Brandsight was acquired by GoDaddy Corporate Domains in 2019. She is responsible for product marketing, PR, demand generation and communications. Most recently she led marketing for Lecorpio, a leading provider of IP management solutions. Prior to Lecorpio, she served in various marketing and product management roles at MarkMonitor for over a dozen years, and was instrumental in designing their domain management portal, leading their new gTLD program and creating their customer education and advocacy programs. Elisa has worked closely with many Fortune 1000 companies in assisting with domain and brand protection policy development and has spoken and written extensively on these topics. As the former Chair of the ICANN Business Constituency, she brings with her deep understanding of the entire domain name ecosystem. Elisa completed her undergraduate degree and graduate work in Communication Studies at San Jose State University.

Except where otherwise noted, all postings by Elisa Cooper on CircleID are licensed under a Creative Commons License.

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2018 - Jun 14	on	Leveraging Traffic Statistics to Manage Corporate Domain Portfolios
2018 - Jun 14	on	Leveraging Traffic Statistics to Manage Corporate Domain Portfolios
2014 - Oct 01	on	New gTLD Abuse Trends Beginning to Emerge
2014 - Sep 30	on	New gTLD Abuse Trends Beginning to Emerge
2014 - Jun 18	on	All New gTLD Registrations Should Be Subject to Sunrise Periods - Even Reserved Names
2014 - Mar 03	on	ICANN's Uniform Rapid Suspension: The Good, the Bad and the Ugly
2013 - Sep 30	on	New gTLD Registration Strategies: Preparing for the Inevitable
2013 - Sep 27	on	New gTLD Registration Strategies: Preparing for the Inevitable
2011 - Apr 21	on	New gTLD Discussion Draft - Top 10
2011 - Feb 05	on	New gTLD Program to Be Finalized After June ICANN Meeting
2010 - Feb 19	on	Domain Registry Locking Program: It Is There for a Reason, So Why Not Use It?
2009 - Aug 31	on	Corporate Domain Registration Practices in Light of New gTLDs
2009 - Aug 21	on	Corporate Domain Registration Practices in Light of New gTLDs
2009 - Apr 27	on	Domain Name Registries Must Do More to Protect Highly-Trafficked Domains

Topic Interests

New TLDs , Domain Names , Policy & Regulation , Registry Services , ICANN , Law , Brand Protection , DNS , Cybersecurity , Domain Management , Cyberattack , Cybercrime , Internet Governance , UDRP , Multilingualism , DNS Security , Censorship , DDoS Attack , Whois , Privacy , Coronavirus ,

Elisa Cooper

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Topic Interests

Recent Blogs

2022 Domain Name Year In Review

2021 Domain Name Year In Review

2020 Domain Name Year in Review

Virtual ICANN Meetings – YES, Please

Practical Pointers for Paring Domain Name Portfolios

Popular Posts

New gTLD Abuse Trends Beginning to Emerge

Domain Registry Locking Program: It Is There for a Reason, So Why Not Use It?

2011 Domain Name Year In Review: Top 10 Biggest Domain Stories

2021 Domain Name Year In Review

Corporate Domain Registration Practices in Light of New gTLDs