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Teresa Chen is a former Senior Manager of Product Marketing for the MarkMonitor Brand Protection™ solution. She has over 10 years of product marketing and product management experience from the Internet, security and consumer electronics industries. Teresa earned her MBA from Santa Clara University and her BSE from University of Michigan, Ann Arbor.
Except where otherwise noted, all postings by Teresa Chen on CircleID are licensed under a Creative Commons License.
Established in 1998 by the Global Anti-Counterfeiting Group (GACG), "World Anti Counterfeiting Day" is held annually in June to raise awareness of the international impacts of counterfeiting and piracy. According to the International Chamber of Commerce (ICC), the cost of counterfeiting is a $600 billion a year problem. MarkMonitor estimates the cost of online counterfeit trade at $200 billion annually. more
Announced on the Google Blog last week, the search engine giant has filed a federal lawsuit against a group of rogue pharmacies in an effort to stop them from advertising on its search engine and websites. Michael Zwibelman, the company's litigation counsel, notes that the advertisers have deliberately "violated policies and circumvented technological measures" by using Adwords to promote pharmacy and prescription-drug operations without verification from the National Association of Boards of Pharmacy. more
The abuse of well-known seal of approvals seems to be the latest ruse used by online fraudsters. Leveraging reputable names that existed long before anyone heard of the Internet is a blaring reminder that even trustworthy seals are not off limits to scammers. In fact, linking to reliable sources of reviews and certification is proving to be an essential part of any fraud strategy today. more
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