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The digital realm is bursting with data. The buzz words of today are "big data," and I know you've heard them. There's a reason why. It can boost business in extraordinary ways. But how? Let's first look at what exactly big data is: enormous collections of information developed either internally from the company itself or from a vast array of new media. At times, this data is so large, it cannot be analyzed using standard means of examination. more
Back in 2014, hundreds of new Top Level Domains (nTLDs) rolled out into availability. This means that the .com, .gov, and .org extensions that are typically used for business domains were joined by a multitude of other, more specialized extensions such as .attorney, .cars, and .recipes. As a channel partner, it's crucial to know how these new units will influence your presence online. more
Data generation is all the rage these days. But are you utilizing it to maximize your outcomes? You know that data is indispensable for your business to keep up and outpace the competition. And most leading corporations agree, since statistically, the speed that companies are producing and collecting data is only increasing with 40 zettabytes expected to be created by 2020. The majority of these organizations are then tossing all of this data into data lakes without any real structured methods of extracting some value from it. more
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