Google Engineer Ben McIlwain on Why HSTS Could Be a Perfect Fit for .Brands Security

The Google-run .app TLD was always destined to draw attention and scrutiny, from the moment it fetched a then-record ICANN auction price of $25 million. Since it reached General Availability in May it has gained more than 250,000 registrations making it one of the world's most successful TLDs. However perhaps more interesting was Google's choice to add the .app TLD and its widely used .google extension to the HTTP Strict Transport Security (HSTS) Top-Level Domain preload list, offering an unprecedented level of security for all domains under .google and .app. more

Building a Brand for an Entire Industry: Q&A With Glenn Ruscoe of .physio

Success has many definitions. For many within the TLD community, it is a question of volume - domains under management, revenue and so on. For others, it's more long-term - renewal rates, utilization, and year-on-year growth. For Glenn Ruscoe, the physiotherapist behind the .physio TLD, success is far grander. His 'philanthropic' approach to the world of new domain extensions stems from a desire to create a global identity for the world's third-largest health profession. more

A New Boom to Come? Re-Evaluating the Success of the New TLD Program

I think it's fair to say that quite a few people -- both within the domain name industry and beyond -- have an opinion on whether the new TLD program is succeeding or struggling. But are things really all that bad? Are we forecasting doom before it has really had a chance to run? Crunching the numbers... Let's consider the (relatively short) history to this point and take a look at some statistics. more

How to Maximise Registrations Through Effective Registrar Relationships

There are some surefire ways to get channel engagement and drive registrations, but doing what everyone else is doing is not going to cut it in the world of new TLDs. Successful Registrar engagement requires an investment of time far in advance of what some Registry Operators appear to be expecting, both in terms of ongoing relationship management as well as continually providing tools which make it easier for Registrars to sell your extension over other TLDs. more

What’s the ROI on a $20m TLD Auction?

ICANN have taken a solid stance in regards to contention sets, with those yet to be resolved soon to be forced into auctions of last resort in the coming months. As expected, this has increased the velocity of private settlements between applicants, either via deals or private auctions. It seems like most applicants (wisely) don't want to see their funds going into ICANN coffers unnecessarily. more

Still Think .brands Might Be a Waste of Time? Google Doesn’t!

The new Top-Level Domain (TLD) program was designed from the outset to enhance competition and foster innovation. It was a great result for the wider industry to see approximately one-third of the applications received by ICANN submitted by some of the world's largest companies seeking to own and operate their own .brand TLD. Even with organisations such as Apple, Citibank and IBM applying for their respective TLDs, scepticism remained on the potential for .brands to succeed. more