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With over 9 years experience in the domain name industry, Alison has managed several high profile accounts and supervised a team of Client Services Managers. Alison has managed all aspects of Corporate Domain Management including domain registration, domain maintenance, domain strategy and implementation and custom reporting. Alison holds an undergraduate degree in Marketing from San Jose State University.
Except where otherwise noted, all postings by Alison Simpson on CircleID are licensed under a Creative Commons License.
2015 was a challenging yet exciting year for brand owners. While new gTLDs continue to consume much of the news in the domain industry, there were other notable highlights. Global domain registrations reached nearly 300 million; ICANN had several initiatives in motion that were of particular concern to brand owners; and companies continued to face threats to their brand reputation, revenue and customer trust. Here's my top 5 domain highlights from 2015. more
Until the launch of the New gTLD Program, TLD launches were relatively straightforward. They generally consisted of a Sunrise Period, a Landrush Phase, and then General Availability. We would see the occasional Grandfather Phase or "Founders" program, but all in all, launches were pretty standard and straightforward. Things started to change with the launch of the new gTLD program. more
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