Matt Serlin

Matt Serlin

SVP, Client Services and Operations at Brandsight
Joined on November 16, 2017
Total Post Views: 136,889


With a focus on security, service and support, Matt Serlin joined Brandsight in 2017 to lead all domain operations, including client services and domain name provisioning. Matt has over 15 years of direct domain name experience most recently with MarkMonitor where he was instrumental in building the industry’s first dedicated client services team, which has become the de facto standard for all corporate registrars. Over the years, he has been a pioneer in the domain industry implementing the first instance of registry locking with Verisign, deploying two-factor authentication as a requirement for domain administrators, and acting as an outspoken advocate for brand owner rights. He has consulted with many of the world’s largest and most prominent domain portfolio owners to implement best practices, right-size holdings, and secure new assets in advance of product launches. As a former Chair of the ICANN Registrar’s Constituency, he assisted in drafting 2013 Registrar Accreditation Agreement which provides rights owners with additional avenues for recourse in cases of domain name abuse.

Except where otherwise noted, all postings by Matt Serlin on CircleID are licensed under a Creative Commons License.


Topic Interests

Domain NamesBrand ProtectionUDRPICANNWhoisPolicy & RegulationInternet GovernanceDomain ManagementDNSPrivacyNew TLDsCybercrime

Recent Blogs

The EPDP Passed an Important Milestone… Now What?

EPDP Team Marches Toward Major Milestone

Unpacking the Framework to Address DNS Abuse

The Utility Formerly Known As WHOIS

The EPDP on Generic Top-Level Domain Registration Data: Phase 1 Down, Phase 2 To Go

Popular Posts

GDPR and WHOIS - Winners and Losers

The Future of .COM Pricing

UDRPs Filed - Brand Owners Take Note

GDPR and WHOIS - We’ve Heard from the Article 29 Working Party, Now What?

Thoughts from ICANN’s Global Domains Division Summit in Vancouver