Global registry services provider Afilias today announced that July 22, 2014, is the sunrise start date for its newest generic top-level domain (gTLD): .BLACK.

Black is always in style because it is associated with sophistication, elegance and understated authority. Consequently, an address in the .BLACK domain adds this element of style to every website. Like the classic style of a little black dress, a .BLACK domain instantly gives a site effortless chic.

The color black is commonly used to categorize a product or service as the best of the best, and a .BLACK website or email address easily identifies premier products and high-tier, exclusive services. For example, diamond.BLACK, limo.BLACK, tuxedo.BLACK or even drink.BLACK for top-shelf spirits.

.BLACK is also simple, serious and authoritative. Much like a judge’s black robe, a .BLACK Web address illustrates that you are an authoritative source on a topic or issue and that your website or email content is thought provoking and significant.

“Afilias is proud to release this new domain name extension,” said Roland LaPlante, Senior Vice President and CMO, Afilias. “We’re proud of our tradition of offering creative and innovative new Internet addresses, and the .BLACK domain continues that tradition. Addresses in .BLACK will help businesses and individuals achieve an instant aura of style and authority in their Web presence. For the Internet, .BLACK is the new black.”

Get your new .BLACK domain – The notice period for the .BLACK domain Start Date sunrise began on June 22, 2014. During sunrise, domains will be awarded in a “first come, first served” manner; however, eligibility during this period is limited strictly to trademark holders whose marks are registered in the Trademark Clearinghouse. The .BLACK sunrise period starts on July 22, 2014, and ends on August 21, 2014. Following the close of sunrise, general availability is scheduled to commence on August 26, 2014.

For more pre-launch information about .BLACK, see http://afilias.info/new-tlds.