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Public Interest Registry Introduces ‘OnGood’ - New Brand Identity for .ngo & .ong

The Nonprofit Organisation Unveils OnGood as the Official Name for the Soon-to-be-Launched Domains and Suite of Services

Public Interest Registry, the not-for-profit operator of the .org domain, has unveiled “OnGood”—the new brand identity for the upcoming .ngo & .ong domains and their accompanying suite of services. Set to launch in early 2015, OnGood is an online community designed with and for NGOs and nonprofits worldwide, providing them with a suite of online services to help raise funds, build awareness and support for their missions.

After conducting extensive research and in-person workshops with NGOs worldwide, Public Interest Registry, the operator of the .org domain Registry, landed upon the name OnGood—to reflect a full suite of services that complements the .ngo & .ong domain names. As an online community helping to garner greater visibility for nonprofits and NGOs worldwide, OnGood embodies the spirit of Public Interest Registry and the organisation’s continued commitment to empowering nonprofits and NGOs worldwide by helping them tell their story online.

“OnGood goes beyond traditional domain name services; we’re launching an online community,” said Brian Cute, CEO of Public Interest Registry. “When we began developing the .ngo & .ong domains, we knew there was an opportunity to create a dedicated online space for nonprofits and NGOs around the globe. Our team has poured their heart and soul into OnGood, and after two years of hard work, we’re excited to see it launch in the new year.”

OnGood is exclusively for NGOs and nonprofits of all sizes and reach. By joining the community, OnGood members are able to create a unique profile page that is featured in the searchable directory open to the public through the OnGood community website. Members will be able to showcase causes, share activities and information, and collect donations. OnGood’s validation process reassures Internet users worldwide that website addresses owned by OnGood members ending in .ngo and .ong represent genuine NGOs.

By .ORG, The Original Purpose-Driven Generic Top-Level Domain

Public Interest Registry (PIR) is a nonprofit that operates the .ORG top-level domain – one of the world’s largest generic top-level domains with more than 10.6 million domain names registered worldwide. PIR has been a champion for a free and open Internet for two decades with a clear mission to be an exemplary domain name registry, provide a trusted digital identity and help educate those who dedicate themselves to improving our world.

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