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Author and founder of Byte Level Research
Joined on December 19, 2006
Total Post Views: 332,537
| About |
John (at Byte Level Research consults with many of the world’s leading multinational companies, providing web globalization training and benchmarking services. Over the years, he has authored a number of landmark reports on website globalization and usability, including:
> The Web Globalization Report Card
> Mobile by Design
> Geolocation for Global Success
> The Art of the Global Gateway
> The Savvy Client’s Guide to Translation Agencies
In his other life, he devotes his time to animal rights causes, and is author of the novel The Tourist Trail and cofounder of Ashland Creek Press
Except where otherwise noted, all postings by John Yunker on CircleID are licensed under a Creative Commons License.
For companies with global aspirations, Russian has long been considered a "must support" language. These days, that is no longer the case. But even before Putin decided to invade Ukraine, the Russian language had been slipping, ever so slightly, in global website support. While support for Ukrainian has been steadily rising. I’ve been tracking the languages supported by the leading global brands for nearly 20 years and... more
Robert Frost wrote that good fences make good neighbors. Yet when it comes to virtual fences, visualized as maps, I'm not sure there is any way to create "good fences." So many regions around the world are under dispute. And even regions that may appear settled may be anything but. I've long written about the problems of using flags on your website, particularly for navigation. But maps often present a much larger geopolitical challenge. If you can avoid using them, do so. more
One of the major takeaways from the Web Globalization Report Card is the importance of providing "front doors" to your localized websites. These doors begin with the addresses themselves, which may not include the .com domain. In fact, I'd recommend that most localized websites not use the .com domain, as this is an overloaded domain. This article looks at the many ways brands are creating more localized addresses, beginning with country code top-level domains (ccTLDs). more
Great article by the BBC about email vs. mobile apps in China -- and why email is losing out to the most popular apps. It's important for Westerners such as myself to remember that most of the world did not first interact with the Internet via desktop computer. In most emerging markets, people leapfrogged computers altogether on their way to using mobile apps. more
A timely article in The Wall Street Journal (that I only recently got around to reading): "The future's not here." American business people once saw China as dynamic, exciting and wide open. Not anymore. To which I ask: When was China ever "wide open?" Let's not blame the recent trade and tariff issues. China is a ruthlessly competitive market that, like so many countries, tilts the playing field in favor of its home-grown companies. more
If you visit Marriott's China website today, you're likely to see this (see screenshot). I dumped the text within this page into Google Translate and included below is what it loosely said. So what exactly happened here? Marriott sent a survey in Mandarin to its Chinese loyalty members that referred to Tibet, Macau, and Taiwan as "countries." As readers of this site might know quite well by now, in the eyes of Chinese authorities, this is no trivial oversight. more
In 2001, I published a report on website weights and their impacts on website performance. Why you might ask, was I researching website weights all the way back in 2001... At the time, in the United States and many other countries, homes and businesses were in the process of upgrading from dial-up internet connections to broadband connections. Because businesses were on the leading edge of this upgrade, many web teams designed fancy new websites that relied heavily on images and this fancy new technology known as Flash. more
Remember not very long ago when social media experts were preaching the value of a Facebook page over a website? It was not uncommon to be told to dump your website altogether in favor of a Facebook page and Twitter feed. Why bother with HTML when you could simply hashtag your way to global success? My how times have changed. more
The death of Thailand's King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing. What does this mean for website localization? ...Web localization isn't just about creating a localized website and forgetting about it. It's about creating a living and breathing website that responds quickly to local events. Web localization is about respect. more
In a development that few people will notice but is interesting to us domain geeks, Apple is in the process of retiring its news.apple.com domain in favor of apple.news. Apple is not going to shed light on why it is making this migration. I suspect that anything to take traffic off the .com domain is never a bad idea. Perhaps Apple has a long-term vision for making its News app web-accessible (instead of locked within an app). more
Over the past decade Simplified Chinese has grown to become one of the most popular languages on global websites, second only to English. According to the Web Globalization Report Card, which has long monitored languages supported by the world's leading brands, Chinese was seen on only about six out of ten websites in 2006. Today, it is seen on virtually every global website. more
I'm pleased to announce the publication of The 2015 Web Globalization Report Card. Here are the top-scoring websites from the report... You'll notice that Google is once again ranked number one. The fact is, no other company on this list invests in web and software globalization like Google. While many software companies are happy to support 40 or even 50 languages on their websites, Google is looking at 60 or more languages across its many products. more
When I read government arguments in defense of the NSA, an oft-repeated line was: We're not targeting Americans. We're targeting foreigners. Foreigners. I really dislike that word. And I'm sure companies like Apple, Google and Facebook do as well. Why? more
Imagine if, every time you wanted to visit a website, you were expected to type in letters from a foreign language, or worse, an entirely foreign script, such as Arabic, Cyrillic, or Chinese. For more than a billion people, this is how they experience the Internet today. The Internet was designed to be global, but it was not designed to be multilingual. For decades, this limitation was most evident in website and email addresses, which permitted only a small set of Latin characters. more
If you're interested in learning more about Internationalized Domain Names (IDNs), UNESCO and EURid recently released a report on the evolution and challenges of IDNs. It's a good read and it highlights some of the struggles that countries and registries face and taking IDNs mainstream. Though Russia has so far proven to be a major success story - with more than 800,000 IDN registrations so far (and counting) - most other IDNs are have a long ways to go yet. more
About two years ago I wrote with concern about Bit.ly's use of Libya's country code. I noted that It's always important to keep in mind that a company can't "own" a domain the way it owns real estate. Now it appears that companies that have built brand names on Libya's country code are facing difficult times. more
This visual depicts about half of the currently approved internationalized domain names (IDNs), positioned over their respective regions. Notice the wide range of scripts over India and the wide range of Arabic domains. I left off the Latin country code equivalents (in, cn, th, sa, etc.) to illustrate what the Internet is going to look like (at a very high level) in the years ahead. more
Tech pundit John Gruber threw in the towel on his domain ?df.ws. He writes: "What I didn't foresee was the tremendous amount of software out there that does not properly parse non-ASCII characters in URLs, particularly IDN domain names." more
A few weeks back I asked Where is China's IDN? ICANN not only answered my question about China, but also about a host of additional countries (and territory) that had applied for fast-track IDNs. Here are the most recent IDN (string evaluation) approvals... more
If you want to know the world's most dangerous country code Top-Level Domains (ccTLDs), ask an anti-virus software company. McAfee has released its list of most dangerous country codes. Here are the top five... more
Nearly one year ago, I asked Will .CN become the next .COM? And perhaps I was right in more ways than one. Because now it appears that .CN is experiencing its very own .COM bust. Just a year ago Chinese domain registrations were booming, so quickly in fact that .CN had surpassed .DE to become the most-registered ccTLD. more
ICANN recently launched its own Twitter feed. And since ICANN is a global organization, it launched more than one language feed -- one in English and one in Spanish... This is not the most scalable solution. And I'm not trying to pick on Twitter; the issue effects any multinational company or organization. For instance, let's say ICANN launches a Portuguese feed for Brazil. The address would have to read twitter.com/icann_pt_br. Similar challenges arise with French... more
The Netherlands, a country with just 16 million people, accounts for more than 3 million ccTLDs. That's an impressive ratio of people to domains -- one ccTLD per 5.3 people -- and it the highest ratio of any country with more than five million residents. Germany comes in a close second, with a ratio of roughly one ccTLD per 6.5 people... more
I recently came across a chart of the most popular top-level domains (TLDs), compiled by Stephane Van Gelder. Although I keep track of country code TLD registrations for the Country Codes of the World map (see also related CircleID post), Stephane tracks all domains, including .com, .net., etc. And when I saw it I got to thinking... more
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