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Web Localization: Sometimes as Simple as a Black and White

By John Yunker Author and founder of Byte Level Research

The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing.

What does this mean for website localization?

Consider the Thailand home pages for Apple:

Samsung:

Microsoft:

McDonald’s:

Starbucks:

And Coca-Cola has gone black on its social feeds:

Web localization isn’t about creating a localized website and forgetting about it.

It’s about creating a living and breathing website that responds quickly to local events. Web localization is about respect.

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