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Web Localization: Sometimes as Simple as a Black and White

The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing.

What does this mean for website localization?

Consider the Thailand home pages for Apple:

Samsung:

Microsoft:

McDonald’s:

Starbucks:

And Coca-Cola has gone black on its social feeds:

Web localization isn’t about creating a localized website and forgetting about it.

It’s about creating a living and breathing website that responds quickly to local events. Web localization is about respect.

By John Yunker, Author and founder of Byte Level Research

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