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Advisor and Commentator on the Brand Protection and Domain Management Sectors
Joined on July 1, 2022
Total Post Views: 27,817
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Having been involved in this sector for over fifteen years now, the rate of change in the market dynamics continues to surprise me - from its early years when MarkMonitor and NetNames clearly led the space for several years, then seeing well-funded startups such as Yellow Brand Protection and Incopro challenge that, followed by a period of heavy M&A, it is now extremely diverse. more
In the early days of Online Brand Protection (OBP), before it was commonly understood how damaging to revenue infringements could be, this was an extremely popular topic. I remember delivering webinars on the subject then and even running a couple of half-day in-person workshops for brand owners at major conferences. more
I often read marketing material from Online Brand or Content Protection vendors, especially some of the newer ones, that make IP rights enforcement sound very straightforward. In some scenarios, given the correct processes are followed, this can be the case - using eBay's VERO program or similar offerings from the major legitimate platforms, counterfeit listings can be removed very quickly. more
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