The only thing tougher than getting a TLD is everything after. With the unprecedented launch of hundreds of new Top Level Domains (nTLDs), how will registry operators differentiate? Will their name space be trusted? Is their distribution strategy optimal? How will they continue to navigate the ever-changing ICANN (Internet Corporation for Assigned Names and Numbers) policy landscape?

As with any new market, only the strong will survive. Those that succeed will provide the right product to the right people, at precisely the right moment.

Neustar is pleased to announce the launch of a suite of services designed to help owners launch their TLDs from scratch, ensuring long-term success. From preparation to promotion to protection, Neustar brings more than 10 years of experience in growing domain name registries end-to-end, including .biz, .us and most recently, .nyc.

With the historic launch of .nyc, New York will become one of the first cities in the world to have its own top-level domain. The City of New York selected Neustar to operate the technical infrastructure, as well as support the domain with marketing efforts. Neustar promotes .nyc to its target audience—taking it from three letters to a full-blown, branded TLD available to the public.

The recent inclusion of Public Interest Commitments in the new Registry Agreement is just one example of contractual obligations that take both time and energy to fulfill. Whether it’s conducting the technical analysis to assess malicious activity in the Registry or taking action against pharming, phishing, and malware attacks, services like Neustar’s Registry Threat Mitigation Service will help nTLD owners stay compliant, foster trust in their Registry and focus on their goals.

Rolling out a new top-level domain can be a daunting task. No matter where nTLD owners are in the process, now is the time to start preparing. It’s an exciting time full of possibilities for the brands that manage to seize the opportunity.

Learn more about Neustar nTLD Registry Services.