A new premium corner of Internet real estate was switched on this week when ARI Registry Services facilitated the delegation of the .luxury Top-Level Domain to the Internet’s authoritative root zone servers.

The .luxury Top-Level Domain is the first ever domain namespace to offer registrants a digital platform catering solely for the opulent and premium market, offering a dedicated digital platform for all things luxury. This provides product manufacturers, service providers, retailers and consumers a central place to engage, transact and celebrate a luxury-oriented lifestyle.

Jeremy Ebbels, General Manager—Registry Services—Global Division at ARI Registry Services, congratulated .luxury on the achievement.

“Domain names have traditionally been positioned as low-cost commodities and there has never been a dedicated space for luxury goods providers to accurately position their brands or products,” Mr Ebbels said.

“The .luxury Top-Level Domain fills this gap in the market and offers an Internet experience completely devoted to the luxury customer. It’s designed to meet the distinct needs of the luxury industry.”

Monica Kirchner, CEO of Dot Luxury, welcomed the announcement.

“.luxury provides a truly comprehensive online platform, one never before available in the luxury market,” Ms Kirchner said.

“The .luxury Top-Level Domain will be an effective way for business owners to clearly convey an online association with the luxury marketplace. It will offer registrants a unique place on the web to transact with targeted consumers and benefit from robust search capabilities as consumers look to purchase luxury products and services.

“There will be no better place to search the web for premium quality goods and services than under .luxury.”

Ms Kirchner thanked ARI Registry Services for their support with .luxury.

“The launch of .luxury has been a long and difficult journey and we couldn’t have made it this far without the support of our strategic partner, ARI Registry Services, who have provided us with invaluable expertise and insights to guide us through this complex program.”

Please contact your retailer of domain names for more information about where you can purchase a .luxury domain name.