.Website will become the first all-purpose domain extension available for registration when it launches into Sunrise on June 24, 2014. Radix, .website’s registry and the largest new gTLD registry based in Asia, released a complete launch timeline for .website today, outlining a Landrush start date of Aug. 26, 2014 and a General Availability start date of Sept. 17, 2014.

.website is one of many new gTLDs (generic top-level domains, or “right-of-the-dots,” like .org, .com or .biz) recently approved for registration. New gTLDs create an alternative to .com, which has cornered the domain name market for the last 10 years. While most new gTLDs launched so far are niche extensions, presenting “new dot” options for geographic regions, cultural groups or vertical markets, .website offers open registration to every user, for any application, making it the first extension that competes in the same market as .com.

“We’re very enthusiastic to launch .website, because it’s a strong mass market new gTLD that has immense potential,” said Radix Founder, Bhavin Turakhia. “We’re already working closely with channel partners across the globe who’ve shown keen interest in pioneering the development of the .website extension.”

There are more than 113 million .com domain names registered, according to current market research, making it extremely difficult to secure a first-choice .com domain name. In fact, 65 percent of all checks for .com domain name availability fail and half of all customers buying a new domain name have to try two or more times to register a name of their choosing. The frustratingly limited .com space makes new domain options like .website a top priority in the digital marketplace, and for Radix.

During Sunrise, trademark owners may register their trademark and brand .website domain names. Landrush is a priority registration period for registering keyword-rich and quality .website domains before they become available on a first-come, first-serve basis in General Availability.

About .website:

.website is Radix’s flagship extension, offering a truly generic new gTLD offering open use to all users, for any application, spanning industries, communities, cultures and languages. .website is one of the top three generic new gTLDs favored by small business owners, existing domain owners and white collar executives, according to market research, and it perfectly embodies and symbolizes a customer’s online identity.