Australians Prefer .au Domain Names, Usage on the Rise

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Australians Prefer .au Domain Names, Usage on the Rise

By CircleID Reporter
June 25, 2014, 6:39 pm PDT Views: 7,644 Add Comment

AusRegistry today released survey results of more than 3,000 Australians confirming that .au domain name registrations are on the rise, with 76% of all domain name holders choosing .au, an increase of 2% from last year. The survey also found .au remains Australia’s home on the Internet with more than double the level of trust over any other namespace.

Key findings include:

.au Survey 2014 – Understanding The Australian Internet User (Click to Download Full Infographic)• Two-thirds of survey respondents are more likely to trust a .au website compared with only one-third for a .com

• Trusted organisations (64%) and secure websites (61%) both ranked high in factors that are important for Australians navigating the Internet

• More than 80% of respondents use their .au domain names for business websites

• The number of females holding domain names increased from 16% in 2013 to 22% this year

• Business use of social media is strongly correlated with holding a .au domain name. Twice as many respondents holding .au (51%) used social media for business use compared to those from the ‘no need for a domain name’ group (25%).

By CircleID Reporter — CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.
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