Radix’s much awaited and probably its biggest TLD, .online entered General Availability earlier today. .online has smashed .club’s launch record by registering 28,000+ domains in the first 30 minutes itself.

After a stellar Sunrise performance, .online closed with 1130 EAP orders—the highest EAP registrations recorded by any new domain extension. Several customers even paid an additional premium registration fee to grab names like buyit.online, discuss.online, menus.online, seoul.online, liberty.online, geeks.online,over and above the Early Access Fee.

Registrars are equally excited about the launch due to the versatile appeal and the kind of interest they have already seen from customers. “.online has extensive global appeal and relevance as it applies to anyone and everyone—hence, we expect it to be a popular domain option”, said Richard Stevenson from 1&1 Internet “Businesses and individuals alike will be attracted to both the clarity and vast potential for attractive new names that .online offers them”.

Domain Industry giant GoDaddy that often appended ‘online’ to domain suggestions also thinks .online will be a good fit for their large user base. “We have seen a trend where customers select domains that are relevant and easy to remember—just like .online,” said Theresa Geraghty from GoDaddy. “As the .online extension has broad appeal to a vast number of potential customers, it has the possibility of being one of the highest opening-day registrations this year.”

Radix is elated with the response so far. Business Head at Radix, Sandeep Ramchandani said, “we are thrilled with the day 1 performance and delighted to see months of hard work and planning in action. Based on the feedback and the numbers, we strongly believe .online has the potential to be amongst the biggest sellers on Registrars’ storefront.” The BigBang GA launch was just the first step according to Radix. .online will be showcased at TechCrunch in September and Radix has invested heavily in advertising .online to end customers in Downtown San Francisco. Radix will showcase .online on bus shelters, moving billboards next month—with the end goal being customer awareness and adoption.

At the time of publishing this post, .online had 31,012 Domains Under Management. .online is available at all leading registrars across the globe. The full list of registrars offering .online is available on www.nic.online